ATT Lead Advanced Data Analyst 

United States, Washington 

124411418

About AT&T

About the Marketing & Growth Organization

Key Responsibilities:

• Data Analysis and Reporting:
  • Lead comprehensive web analytics efforts to track and analyze website performance, user behavior, and conversion metrics.
  • Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
  • Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data.
• Strategy Development:
  • Collaborate with cross-functional teams to develop and implement strategies to improve website performance and user experience.
  • Identify and define key performance indicators (KPIs) and benchmarks for website success.
  • Provide actionable insights to inform marketing strategies, content development, and product improvements.
• Optimization and Testing:
  • Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
  • Analyze test results and recommend changes based on data-driven conclusions.
  • Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
• Technical Implementation:
  • Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
  • Implement and manage tracking codes, pixels, and other analytics tools.
• Stakeholder Collaboration:
  • Act as the primary point of contact for all web analytics-related inquiries and projects.
  • Present findings and recommendations to senior leadership and other key stakeholders.
  • Collaborate with marketing, sales, and product teams to align web analytics efforts with broader business goals.
    

Qualifications:

• Education Preferred:
  • Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
• Experience:
  • Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
  • Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
  • Strong understanding of SEO, SEM, and digital marketing principles.
• Skills:
  • Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
  • Excellent analytical and problem-solving skills with a keen attention to detail.
  • Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
  • Experience with A/B testing and conversion rate optimization (CRO) methodologies.
  • Candidates with a​bility to story-tell with data preferred.
• Attributes:
  • Highly motivated, self-starter with a passion for investigation, problem solving, and continuous improvement.
  • Ability to work effectively in a fast-paced, dynamic, sometimes ambiguous environment.
  • Strong collaboration, team- and time-management skills

Education:

Preferred Masters degree from an accredited University in a Quantiative field of study such as Data Science, Math, Statistics, Engineering or Physics.

Experience:

Typically requires 5-8 years experience.

Supervisory:

Our Lead Advanced Data Analyst, earns between $130,700-$196,100 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.

Bothell, Washington

Salary Range:

$130,700.00 - $196,100.00

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

04/15/2025