Wells Fargo Lead Analytics Consultant 

India, Karnataka, Bengaluru 

123560686

In this role, you will:

• Audience Strategy
• Next Best Message Capabilities
  : Develop the decision engine strategy to deliver the most relevant and profitable messaging, orchestrated across channels and explainable to the business
• Performance Optimization & Experimentation
  : Partner with LOBs to test new decisioning strategies that incrementally lift channel performance as well as enabling LOB creative and offer personalization testing for their audiences
• Marketing Data Roadmap
  : Build the target state marketing data ecosystem to fuel next best message decisioning and optimize along the full conversion funnel

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years of experience in Marketing and Data Analytics
• Strong end-to-end analytics skills: data sourcing, exploration, querying (SQL, PySpark), dataset curation, analytical tool design and build
• Good understanding of financial services business drivers, marketing goals, and marketing channel dynamics
• Curiosity and ability to quickly learn highly technical concepts, such as the functionality of the decision engine for arbitrating “next best message”
• Ability to navigate ambiguity and translate business needs into robust analytical plans
• High executive function and analytical technical skill to advance analytical plans into rapid prototypes of tools
• Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketingoperations/execution,digital product, technology, data management, and data science/modeling
• Excellent verbal, written, and interpersonal communication skills
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.