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Apple AI/ML Content Planning Product Manager WWCSO United States, California, Cupertino 11731119
06.05.2025
You’ll be responsible for designing and evolving content tools and structured data models that power smarter content discovery, enable agile geo-adoption workflows, and unlock full-funnel measurement for our content operations. You’ll work at the intersection of content strategy, platform product development, workflow optimization, telemetry, and AI experimentation. This is a foundational leadership role where you’ll set the product vision, collaborate cross-functionally across content, creative, Marcom, product marketing, engineering, and data teams, and deliver tangible business value through innovation, operational rigor, and strategic execution. If you love building products that empower content teams, unlock operational scale, and enable ground breaking customer experiences, we’d love to hear from you.
- Own the vision and strategy for the content planning and performance platform, including Airtable-based campaign planning, CMS/DAM integrations, and telemetry dashboards.- Design structured content models and workflows to support planning, creation, localization, adoption (HQ → Geo, Geo → Geo), and publishing of global content.- Develop critical metrics for measuring content performance across the supply chain, including time to publish, asset utilization, cost per asset, content utilization, content engagement, and content reuse.- Lead integration work between content planning tools (Airtable), digital asset and content management, product information management, and analytics platforms (GA4, Adobe Analytics).- Build and launch dashboards that provide real-time transparency into workflow health, bottlenecks, and content effectiveness.- Champion telemetry and measurement standards to create a self-optimizing content supply chain.- Onboard new users to the tools, conduct training sessions, and author onboarding materials with the support of external and internal partners.
- 8+ years of product management experience, including direct ownership of platform products, content tools, MarTech, CMS, DAM, or DXP tools.
- Deep understanding of content supply chains, content planning workflows, and global content operations.
- Hands-on experience designing and scaling structured metadata systems and content performance tracking solutions.
- Proven track record building and scaling internal tools or workflow automation platforms across multiple functions.
- Familiarity with CMS platforms (preferably Adobe AEM), DAM systems (e.g., Nuxeo), Airtable, and enterprise-grade planning systems.
- Ability to lead cross-functional collaboration across product, engineering, design, operations, and marketing teams.
- Strong analytical abilities with experience defining content metrics and building dashboards (e.g., Looker, Tableau, Airtable Interfaces).
- Experience building privacy-first telemetry systems or working with analytics frameworks (GA4, Adobe Analytics, Snowflake/BigQuery pipelines).
- Ability to work scrappily and resourcefully to stand up early solutions while planning for scalable future state.
- Outstanding communication skills with the ability to drive clarity and alignment at all levels of the organization.
- Strategic problem solver: You see connections between tools, workflows, content, and outcomes.
- Empathy for content operations teams — you understand their needs and design tools that unlock creativity and efficiency.
- Bachelor degree
- Experience working with AI/ML-driven content personalization, content tagging, or experimentation platforms (Adobe Target, etc.).
- Experience supporting geo-localized workflows and building global-to-local adoption models.
- Knowledge of content experimentation (A/B testing, MVT) and audience segmentation strategies.
- Strong technical competence (APIs, integrations, data pipelines) to partner closely with engineering.
- Passion for building internal platforms that drive efficiency, creativity, and measurable business impact.
- MBA Degree
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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