JPMorgan Vice President North America Institutional Marketing 

United States, New York, New York 

116485354

As a Vice President of North America Institutional Marketing within the Asset & Wealth Management team, you will lead high-level marketing initiatives across various sectors including defined benefit, endowment, foundation, healthcare, and retirement/401(k) plans. Your role will involve ensuring our marketing strategies effectively appeal to institutional and retirement audiences, and successfully position our comprehensive solutions. You will also work closely with cross-functional teams to promote engagement and business success.

Job responsibilities:

• Partner with the Head of Marketing to develop strategies that support defined benefit, defined contribution, and other key client segments.
• Lead large-scale, cross-segment marketing initiatives in collaboration with Marketing, Sales, and other teams.
• Develop and manage digital client journeys for institutional and retirement audiences.
• Oversee digital communications, ensuring alignment with engagement objectives.
• Employ data-driven decision-making to enhance marketing measurability and ROI.
• Build and manage data reporting frameworks to support business objectives.
• Cultivate a collaborative culture that values diversity of thought and experience.
• Build trust and partnerships across lines of business, regions, and marketing centers of excellence.

Required qualifications, capabilities, and skills:

• 10+ years of marketing experience in asset management, retirement, or wealth management.
• Experience in leading cross-segment and top-tier initiatives.
• Ability to challenge conventions and develop unique marketing programs across owned, earned, and paid channels.
• Insight-driven with the ability to understand institutional and retirement client needs.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• Effective collaborator with the ability to work independently.
• Strong project management skills with attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Preferred qualifications, capabilities, and skills:

• Experience with defined contribution/retirement and institutional asset management clients.
• Strong relationship-building skills across sales, marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrix organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.