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Primary Job Responsibilities
Engage with APAC and Japan channel sales leadership and Japan partner account managers to define, prioritize, and implement marketing programs and campaigns with the local partners and alliances ecosystem, taking full account of partners’ operations and delivery model for their business users
Set the strategy and approach in alignment with Japan partner sales management to guide the direction of partner marketing throughout the year
Collaborate with the partner marketing associate and enable the business strategy to become reality through planning and implementation of partner marketing programs and tactics
Create campaigns, best practices, event and campaign support, etc., for market development funds (MDF)-funded activities in collaboration with your APAC partner marketing counterparts to increase business
Develop and carry out marketing programs to create awareness of Red Hat’s solutions, educate and support partners, and generate leads against agreed-upon metrics, including the growth of both numbers and qualities of marketing sourced opportunities
Engage with our partners’ Sales Management and Sales teams to run events and campaigns effectively
Implement regional partner marketing tactics like events, webinars, nurturing and demand generation campaigns
Required Skills
Basic knowledge of partner structure in the Japanese IT industry
10+ years of B2B partner marketing and field marketing experience designing, creating, and delivering strategic partner marketing initiatives in the technology space
3+ years of team lead or management experience across multiple countries and cultures
Extensive experience working with partners to develop and carry out joint go-to-market plans in both mature and new relationships and the joint pipeline management processes
Experience working in a fast-paced environment
Ability to manage multiple projects, work under tight deadlines, and deliver results
Creative problem-solver and resourceful in meeting channel marketing program goals to grow market share across all product segments
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