Adidas E 

Portugal, Porto 

107226020

RESPONSIBILITIES:

• Overall project ownership
  • Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics for Kazakhstan market.
• Drive Sales on Own eCommerce Platform:
  • Develop and execute strategies to increase traffic, conversion rates, and overall sales on our adidas eCommerce platform in Kazakhstan.
  • Monitor key performance indicators (KPIs) and analyze sales data to identify trends, opportunities, and areas for improvement.
  • Collaborate with cross-functional teams including marketing, merchandising, SCM, and IT to optimize the online shopping experience and drive revenue growth.
• Manage Presence on Marketplaces:
  • Oversee adidas presence on various online marketplaces in Kazakhstan, ensuring alignment with brand guidelines and maximizing visibility, shelves share and sales.
  • Establish strong relationships with marketplace partners and negotiate favorable terms and conditions to drive business objectives.
  • Implement promotional campaigns and marketing initiatives to enhance brand awareness and drive traffic to adidas products on marketplaces.
• Project Management of New Initiatives Introduction:
  • Lead the planning, execution, and implementation of new eCommerce initiatives and projects aimed at enhancing customer experience, expanding market reach, and driving sales.
  • Collaborate closely with internal stakeholders, including product management, logistics, and finance, to ensure seamless execution of new initiatives.
  • Define project timelines, milestones, and deliverables, and actively manage project budgets and resources to achieve business objectives.
  • Support the team in their partnership with eCom product buying+planning to ensure business needs and initiatives are effectively supported, driving agile in season adjustment to category calendars as required
• Market Analysis and Competitive Intelligence:
  • Stay abreast of industry trends, consumer behavior, and competitive landscape in the eCommerce space.
  • Conduct regular market analysis and competitive benchmarking to identify emerging opportunities and threats and recommend actionable insights to maintain adidas' competitive advantage.
• Cross-Functional Collaboration:
  • Work closely with internal, 3P, and global eCommerce teams to share best practices, leverage global resources, and contribute to the development of eCommerce strategies and initiatives.
  • Support the team in their partnership with eCom product buying+planning to ensure business needs are effectively supported, driving agile in-season adjustment to category calendars as required.
  • Foster a culture of collaboration and innovation within the team and across departments to drive continuous improvement and business excellence.
  • Creating agile platforms that allow to showing transparency and clarity on a current eCommerce stream performance, forecasting and key initiatives introduction timelines

REQUIREMENTS:

• Bachelor’s degree in business administration, Marketing, eCommerce, or a related field. MBA or equivalent qualification preferred.
• Minimum 5 years of directly relevant experience in any of following functions: eCommerce management, digital commerce, merchandising, brand marketing, strategy and digital products & experiences and relevant professional experience with an emphasis on E-Commerce, preferably with experience focused on mobile experiences.
• Prefer experience with Omni Hub, Kibana, Power BI.
• Prefer experience with Adobe, GA4, appsflyer, amplitude, Google Search Console, Naver search adviser, Semrush, Ahrefs.
• Prefer experience with Contents Management System (CMS)
• The incumbent is detail-oriented, consumer centric, data-driven and able to work cross-functionally with different key stakeholders.
• Proven track record of driving sales and revenue growth through eCommerce channels, with a deep understanding of eCommerce platforms, technologies, and best practices.
• Strong project management skills with the ability to lead cross-functional teams, manage multiple projects simultaneously, and deliver results within established timelines and budgets.
• Excellent analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
• Strong communication, negotiation, and interpersonal skills with the ability to build relationships and influence stakeholders at all levels of the organization.
• Holistic view of digital ecosystem and consumer journeys.
• Proficiency in JIRA or equivalent project management tool.
• Solid understanding of the web and app environment.
• Profound knowledge on UI/UX planning, execution.
• Knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies.
• Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements.
• Strong ability to develop influential and collaborative relationships with the key stakeholders and the team.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Excellent English and Russian, verbal and written communication skills, with the ability to communicate effectively across organization functions.
• Excellent knowledge of MS-Office applications

WE OFFER:

• Competitive compensation & rewards.
• Official employment in accordance with the Labor Code of KAZ.
• Hybrid work schedule (remote format/work from the office).
• Flexible working hours (from 8−10:00 to 17−19:00).
• Medical insurance.
• Partial compensation for lunches.
• 40% discount on company products.
• Corporate development programs (career opportunities in various departments of the company, including relocation to other countries).
• Access to online learning platforms to further your skills.
• Opportunities to participate in sponsored adidas events.