SAP Sales Development Specialist - S/4Hana Public Cloud 

United States, Georgia, Roswell 

101177189

Job Profile

As a Digital Sales Development Specialist,

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

• Creating and executing Demand Generation "DG" campaigns against a target territory (list of accounts). The typical DG campaign execution model revolves around a combination of emails, phone calls and social touches towards targeted prospects within assigned territory
• Executing specialized initiatives related to existing pipeline, such as recycling/reviving discontinued / disqualified leads or nurturing aged pipeline
• Nurturing leads received from other demand generation functions and progressing stalled pipeline

The Digital Sales Development Specialist (commonly referred to as Digital Sales Development Executive "SDE") provides executive supports to several Account Executives and is usually attached to a regional Digital Hub. The Digital Sales Development Specialist is an active participant to the territory and account planning effort for their assigned list of accounts.

The Digital Sales Development Specialist generates and qualifies leads through proper means (cold calling, phone campaigns, email actions, etc) as agreed with management, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

Campaign Execution & Lead Management:

• Qualify and progress Marketing Inbound leads
• Document all campaign execution and lead/opportunity management activities as initially agreed in the DG Plan leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary
• Provide best in class digital experience and help the organization to become digital experts
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
• Pass qualified leads to Sales resource for opportunity management and execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports; recommend best practices as they are identified

Training & Enablement:

• Participate in enablement activities to enhance demand generation and product/solution skills, including but not limited to classroom training, e-learning or mentor-lead activities
• Complete all enablement requested in a timely manner

Experience & Language Requirements

• Minimum 3 years of experience in Demand Generation or Inside Sales environment
• Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
• High volume activity working environments, involving phone and a CRM/ Contact Management System
• Fluency in English required
• Fluency in any other regional language preferred
• Bachelor's degree or equivalent business experience

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