דרושים Director Compensation Programs Strategy ב-יוניטי ב-ארהב

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Lead the Customer Success BI function end-to-end, including strategy, execution, and stakeholder management across product, sales, and marketing.
• Partner with executive leadership to define KPIs, dashboards, and data models that guide business decisions and measure success.
• Drive analytical insights, and build and maintain scalable BI infrastructure in partnership with data engineering (Looker, Tableau, SQL, dbt, Snowflake, etc.).
• Lead cross-functional initiatives to support business planning, and develop processes for data governance, quality assurance, and self-serve analytics.
• Manage and grow a high-performing team of analysts and BI developers.
• Stay ahead of AdTech and analytics trends, bringing innovation into our analytics capabilities.

• 8+ years of experience in business intelligence, data analytics, or data strategy — with at least 3+ years in a people management or team leadership role.
• Prior experience in AdTech, MarTech, programmatic advertising, or digital media is required.
• Proficient in SQL and experience with BI tools like Looker, Tableau, Power BI, or Mode.
• Experience working with large data sets and modern data stacks (e.g., Snowflake, dbt, Redshift).
• Excellent communication and storytelling skills — ability to influence non-technical stakeholders with data.
• Proven ability to manage multiple stakeholders and deliver high-impact, insight-driven projects

• Familiarity with core games industry vernacular and business processes.
• MBA or advanced degree in analytics, data science, or business is a plus.

• International relocation support is not available for this position.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
• Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
• End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights.
• Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops.
• Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value.
• Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

• Demonstrated success leading product marketing or GTM efforts in enterprise software.
• Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs.
• A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
• Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments.
• Strong communication skills - able to engage executives, technical developers, and business stakeholders alike.
• Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international).
• Ability to work cross functionally in a matrixed organization.

to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
• Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
• End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights.
• Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops.
• Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value.
• Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

• Demonstrated success leading product marketing or GTM efforts in enterprise software.
• Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs.
• A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
• Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments.
• Strong communication skills - able to engage executives, technical developers, and business stakeholders alike.
• Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international).
• Ability to work cross functionally in a matrixed organization.

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
• Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
• End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights.
• Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops.
• Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value.
• Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

• Demonstrated success leading product marketing or GTM efforts in enterprise software.
• Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs.
• A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
• Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments.
• Strong communication skills - able to engage executives, technical developers, and business stakeholders alike.
• Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international).
• Ability to work cross functionally in a matrixed organization.

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.