דרושים Director Communication & Publicity – Samsung Tv Plus ב-Samsung ב-United States, Los Angeles

Role and Responsibilities

FAST is the fastest-growing video segment amongst consumers, and FAST advertising spend is expected to surpass that of broadcast, cable and SVOD combined by 2026. This role offers the opportunity to work at the forefront of the exploding and ever-evolving FAST space and play a key role in driving the growth of the TV Plus business.

Samsung TV Plus is looking for a leader who is excited by the opportunity to tackle new and ambiguous problems, who consistently challenges the status quo, and possesses a “get it done” mentality.

Skills and Qualifications

• Source and execute on strategic partnerships that drive growth and deliver on key objectives, including market-moving and differentiated partnerships that further cement STVP as the leading FAST service in market
• Collaborate with stakeholdersinternally/externallyto align on terms related to economics, programming, data, privacy, marketing, Product/UX, etc.
• Draft/redline agreements in close partnership with Legal; Partner with Legal to define key policies and deal strategies and evolve key terms to address newtechnology/privacy/product/etc.developments
• Lead negotiations with executive counterparts and represent all aspects of the deal; Proactively identify and creatively solve for potential risks that would impede the success of the partnership or adversely affect the business

• Drive the point-of-view on the key strategic questions facing the business (e.g. key policies and terms, content strategy and priorities, new partnership frameworks) and translate recommendations into tactical action plans

Skills and Qualifications

• BA/BS required, MBA preferred but not required
• 15+ years of relevant experience
• Experience working at the intersection of content and tech in distribution and/or content acquisition roles; deep knowledge of the Streaming / FAST / Connected TV landscape
• Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts
• Proven negotiation skills and a strong legal background; Experience negotiating and redlining non-standard, multi-layered contracts
• Ability to identify and cultivate relationships with key stakeholdersinternally/externally;Ability to strongly influence others and move organizations behind their goals
• Ability to bring structure to large-scale, ambiguous problems
• Ability to set priorities and creatively problem solve for several time-sensitive matters; Ability to adjustpriorities/tactics/solutionsbased on a constantly evolving environment
• Self-motivated with the ability to work with minimal oversight in a fast-paced environment

Role and Responsibilities

Role and Responsibilities

• Source and execute on strategic partnerships that drive growth and deliver on key objectives, including market-moving and differentiated partnerships that further cement STVP as the leading FAST service in market
• Collaborate with stakeholdersinternally/externallyto align on terms related to economics, programming, data, privacy, marketing, Product/UX, etc.
• Draft/redline agreements in close partnership with Legal; Partner with Legal to define key policies and deal strategies and evolve key terms to address newtechnology/privacy/product/etc.developments
• Lead negotiations with executive counterparts and represent all aspects of the deal; Proactively identify and creatively solve for potential risks that would impede the success of the partnership or adversely affect the business
• Partner with programming to define and execute on Content strategy for key verticals

Skills and Qualifications

Skills and Qualifications

• BA/BS required, MBA preferred but not required
• 8+ years of relevant experience
• Experience working at the intersection of content and tech in distribution and/or content acquisition roles; deep knowledge of the Streaming / FAST / Connected TV landscape
• Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts
• Proven negotiation skills and a strong legal background; Experience negotiating and redlining non-standard, multi-layered contracts
• Ability to identify and cultivate relationships with key stakeholdersinternally/externally;Ability to strongly influence others and move organizations behind their goals
• Ability to bring structure to large-scale, ambiguous problems
• Ability to set priorities and creatively problem solve for several time-sensitive matters; Ability to adjustpriorities/tactics/solutionsbased on a constantly evolving environment
• Self-motivated with the ability to work with minimal oversight in a fast-paced environment

Responsibilities:

• Strategic Planning:
  • Implement strategic partnership management plans focused on operationalizing partnerships with the goal of driving partner success, revenue growth, and product adoption.
  • Set account strategy and business objectives per partner; define and track KPIs; take responsibility for mobilizing partners and internal resources to execute and meet goals.
  • Identify and analyze market trends and partner opportunities to uncover growth tactics.
• Partnership Development:
  • Operationalize, maintain, and grow relationships with key content partners (studios, creators, media companies, and other relevant stakeholders).
  • Develop highly effective, deep relationships with key partners. Provide day-to-day management of partner relationships with a focus on growth activities.
  • Collaborate with external and internal teams to create and execute a cohesive growth strategy that leverages partnerships.
  • Address any partnership-related issues or conflicts in a timely and professional manner.
• Performance Management:
  • Monitor and evaluate the performance of content partnerships, utilizing analytics to assess impact and effectiveness.
  • Develop strategy documents, quarterly business reviews, and executive presentations to communicate partnership success and areas for improvement to stakeholders.
• Cross-Functional Collaboration:
  • Work closely with content acquisition, legal, product, operations, marketing, and engineering to integrate and optimize partnership components across various channels and products.
  • Facilitate communication and collaboration among internal teams to ensure alignment with partnership goals.
  • Strategically advocate partner interests across the organization.
• Market Research:
  • Maintain a deep understanding of the Samsung TV Plus video ecosystem and continue to provide input on future platform improvements.
  • Conduct research to identify potential partners and assess their capabilities and relevance to organizational objectives.
  • Communicate market trends and industry shifts, including implications and recommendations, to internal and external partners.

Required Qualifications:

• Education:
  • Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
  • MBA or master’s degree is preferred but not required.
• Experience:
  • 10+ years of experience in partnership management, business development, or strategic collaboration roles.
  • Proven track record of successfully managing partnerships and achieving business objectives.
• Skills:
  • Strong interpersonal andrelationship-buildingskills to foster effective partnerships.
  • Excellent communication skills, both verbal and written.
  • Negotiation and conflict resolution skills.
  • Strategic thinking with the ability to analyze complex situations and develop actionable plans.
  • Proficiency in project management and organizational skills to manage multiple partnerships simultaneously.
• Technical Proficiencies:
  • Familiarity with CRM software and partnership management tools (Salesforce, Airtable, Confluence).
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and data analysis tools.
• Personal Attributes:
  • Results-oriented with a strong sense of initiative and self-motivation.
  • Ability to work collaboratively in a team-oriented environment.
  • Adaptive and flexible, with strong problem-solving skills.
• Industry Knowledge:
  • Knowledge of the digital video advertising ecosystem.
  • Understanding of partnership dynamics and the ability to navigate diverse stakeholder interests.
• Leadership Abilities:
  • Experience leading cross-functional teams and managing projects from inception to completion.

Role and Responsibilities

• Bring, build, and manage relationships with media and event organizers to ensure we can secure the right opportunities.
• Own and maintain robust press strategies and plans that deliver on key KPIs.
• Work closely with the broader leadership organization and various divisions across Ads, Product, Engineering, Research, Analytics, BD, Programming, and Corporate PR to help deliver the Samsung TV Plus narrative and push initiatives forward.
• Work as a strategic partner to the rest of the business to provide guidance and feedback on internal communications including spokesperson prep.
• Manage our day-to-day agency of record and push initiatives forward (planning, drafting, pitching, etc.).
• Strategize, build, and maintain Samsung TV Plus’ executive thought leadership programs, by proactively securing, managing and leading earned speaking opportunities, awards, and more.
• Proactively identify and/or support strategic partnerships that will drive brand awareness.
• Draft and maintain STVP representative quotes, bios, and service statistics and materials.
• Manage messaging and materials development for speaking opportunities, run trainings, rehearsals, and prep calls.
• Ensure service positioning consistency is maintained across all touchpoints in collaboration with key cross-functional teams.
• Keep a pulse on relevant competitor, social, and cultural trends.
• Build strategies to enhance and continuously up-level media coverage that is generated.
• Manage and post on LinkedIn platform.
• Own internal communications forums that keep key stakeholders abreast of key service updates.
• Lead event activations for key advertiser and industry events.

Skills and Qualifications

• BS required
• 10-15+ years of direct entertainment and media communications experience in FAST, AVOD, and/or SVOD.
• Experience at an entertainment and media company required.
• Outstanding verbal and written communication skills.
• Attention to detail and willingness to roll-up sleeves to get the work done.
• Excellent agency management skills.
• Proven success rate in working in a start up environment, a plus.
• Creative and integrated marketing muscles, a must.
• Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts.
• Experience cultivating relationships with internal stakeholders.
• Exceptional project management skills and time management skills.
• Ability to adjustpriorities/tactics/solutionsbased on a constantly evolving environment.
• Ability to juggle multiple priorities at once, a must.

1. Content Strategy and Ideation

• Define and execute a content strategy that aligns with the vision of Samsung TV PLUS, audience preferences and business growth objectives.
• Work closely with theprogramming, acquisition,licensing, and businessdevelopment teamto bring on board high-quality content.
• Identify and bring to market trending types of content, genres, and storytelling formats that resonate with viewers and readers
• Identify gaps in the content library and curate a compelling mix of content
• Balance commercialviability, audience demand, and creative vision in content selection

• Partner with the BD and Programming Teams and manage priorities across a multitude of deals with studios, networks, IP rights holders, and independent production houses
• Ensure all licensing agreements, contracts, and rights managementcomply with legal and business standards
  

2. Audience Engagement, Performance Analytics & Budget Management

• Use data analytics, viewer behavior insights, and performance metricsto optimize content decisions.
• Partnering with Product and Programming to ensure optimal content recommendations and personalizationto improve user engagement
• Manage the content budget to ensure responsible spending allocations to ensure the meeting of business objectives
• Monitor industry trends, competitor platforms, and audience shifts to adapt content strategies proactively
  

3. Development, Innovation & Emerging Content Formats

• Develop, shepherd, and bring to market new content and content experiences working in close collaboration with internal stakeholders
• Work with various 3rd parties to facilitate new programming opportunities within Samsung TV PLUS
• Explore innovativestorytelling models, alternative and new experiences, and business models to expand overall business growth

• Identify new trends and opportunities to innovate across Samsung TV PLUS

Skills and Qualifications

Skills and Qualifications

• BA/BS required, MBA preferred but not required
• 15 years of relevant experience in the production, production management, and/or development space
• Experience working at the intersection of content and tech; deep knowledge of the OTT / FAST / Connected TV landscape
• Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts
• Ability to identify and cultivate relationships with key stakeholdersinternally/externally;Ability to strongly influence others and move organizations behind their goals
• Ability to bring structure to large-scale, ambiguous problems
• Ability to set priorities and creatively problem solve for several time-sensitive matters; Ability to adjustpriorities/tactics/solutionsbased on a constantly evolving environment
• Self-motivated with the ability to work with minimal oversight in a fast-paced environment