דרושים Director Consumer Marketing Beauty ב-Philips ב-Netherlands, Amsterdam

Your role:

• Generating learning and identifying opportunities from combining multiple sources of information - qual and quant - that help unlock hypothesis, create winning propositions and inform strategy (past consumer and dental professional studies, existing digital consumer and dental professional data, secondary research available)

• Generating adhoc analysis and socializing learning from existing Brand Health tracker – consumer and dental professional based

• Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams

• Representing the voice of the consumer and dental professional to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs)

You're the right fit if:

• 7-10 years of international experience in the marketing research environment, working with multiple qual and/ or quant methodologies within consumer marketing. If health care experience, is a plus

• Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops

• Agility with large amounts of data being able to synthesize and produce actionable learning/ recommendation to the business, communicating in a concise and clear way with storytelling and visual design

• Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders

• Proven records of behaviour skills such as: Resilience, Flexibility, being comfortable with Uncertainty; and willing to work in a collaborative environment

• A large dose of curiosity to learn (fast) about the industry, proactivity and continuously uncomfortable with status quo to help raise the bar and build the Insights function that underpins brand building

• Master’s degree in Business, Marketing, Social Science

• Fluent in English

• Advanced Ms Office, Power BI

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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Your Challenge:

leading breakthrough innovations of the oral health care category in the global environment.
Consumer Marketing Manager Power Toothbrushesbusiness. You will enter the fast-paced, multinational environment of Philips Personal Health in the globalHeadquarters in Amsterdam Zuid.

international experience: your peers have background in various parts of the ‘value chain’ bringingexperience in

‘upstream’ marketing as well as ‘downstream’ experience e.g. from working in salesorganizations or market communication. You help coaching marketing managers and marketing internson the job and contribute to their professional development.

Your role:

• consumers a superior performance and product experience.

• Translate in-depth market, consumer, dental professional and competitive analyses into winning conceptsby defining – market specific - product positioning.

• Integrate these new concepts into a strategic product roadmap (including services, software and clinicalclaims roadmaps) that uniquely addresses the needs of consumers, health care professionals andproviders in Philips Personal Health markets.

• Deliver innovation to the market via the innovation product development process, from idea to productintroduction, including creating and maintaining a business case.

• Develop Global Go-to-Market planning for a successful launch of the innovations in the lead markets frompricing strategy, distribution strategy to Marketing Communication strategy.

• Managing own product portfolio and ensure commercial success (sales, margin, market share, etc.)

• Responsible for lifecycle management and market readiness. Ensure completion of appropriatedeliverables (feature descriptions, value propositions, costing/pricing/quoting materials, etc.)

• Analyze and synthesize data to deliver actionable, impactful and visual recommendations to enable data-driven decision making.

• Interact with all associated disciplines, including R&D departments, internal and external agencies,MarComm, Market Intelligence, Finance and the Commercial Organizations of key lead markets

You're the right fit if:

• MBA qualified in a relevant subject area (for example business/strategic marketing, economics)

• 8+ years of upstream and downstream marketing experience in global branded FMCG or durableconsumer goods including new product introductions and life cycle management in a global or regionalcontext. You have gained your experience from a similar global position driving marketing and innovationplans across markets.

• Experience with NPDs new product development and new product introductions.

• Experience of consumer market research and market intelligence

• Understanding of retail market dynamics, having dealt with product promotions, trade marketing, shoppermarketing activations, product launches and/or marketing communications to drive business results andgrowth.

• Your conceptual thinking, organizational and communication skills allow you to influence and motivateothers

• Your strong drive and advanced ability to manage multiple stakeholders in a complex environment

• Your ability to develop realistic and comprehensive Business Cases.

• Your experience in consumer health/ lifestyle products, and a data and consumer driven approach allowsyou to identify new opportunities and translate them into winning propositions.

• You are naturally curious with a proactive mindset, who strives for continuous improvement

• You can analyze and synthesize data to drive business decisions.

• International mindset and the ability to talk efficiently to different people in different countries.

• Fluent English; other languages are a plus

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Discover .
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .

Your role

• Funnel Analytics and Attribution

• Develop and maintain comprehensive end-to-end funnel dashboards covering digital, events and partner marketing

• Build data models to track campaign influence, lead progression and opportunity creation using SFDC as the source of truth

• Support multi-touch attribution frameworks and marketing mix modeling creation

• SFDC Data Strategy

• Own the extraction, transformation and analysis of marketing relevant SFDC objects (e.g. Leads, Contacts, Campaigns, Opportunities)

• Partner with Sales Operations teams to ensure data quality, consistency and correct mapping of marketing activities within SFDC

• Insight Generation

• Identify gaps, bottlenecks and conversion rate trends within the funnel to guide marketing investments and strategy

• Provide ad hoc and scheduled reporting on campaign effectiveness related to pipeline velocity and revenue generation

You´re the right fit if

• Experienced in digital and marketing analytics and in particular with measuring marketing effectiveness and driving continuous improvement actions collaboratively with other teams

• Expertise in digital marketing tools that can be used to enhance analysis (Sales Force, ELOQUA, Google Analytics, SEMrush etc)

• Experienced in providing insights that help drive improved marketing effectiveness with B2B customers or within the Healthcare industry

• Results-driven with a strong analytical mindset and passion for increasing marketing and business performance

• Strong attention to quality and attention to detail

• Excellent communication skills and a collaborative, team-oriented mindset

• Fluency in English

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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Channel Partner Marketing Manager

This role creates value by driving partner marketing and enablement for the Informatics Marketing organization. The Channel Partner Marketing Manager focuses on sales enablement, training, and demand generation to support sales funnel expansion globally.

Your role:

• Develops and implements a Channel Partner sales enablement and marketing strategy aligned with the company's business goals.
• Evaluates and improves Channel Partner enablement programs while ensuring that marketing materials effectively support both product education and partner sales efforts.
• Monitors and analyzes the effectiveness of Channel Partner sales enablement and marketing programs to drive continuous improvement and ensure that strategies and resources are optimized for enhancing sales performance.
• Design and deliver engaging programs for partner sales teams globally.
• Performs the selection, implementation, and management of sales tools and technologies, ensuring sales teams are proficient in customer relationship management systems and automation tools, and provide ongoing support and training to maximize their effectiveness.
• Establishes key performance indicators (KPIs) and metrics to evaluate the success of channel partner sales enablement and marketing initiatives, and use data to identify trends, make informed decisions, and continuously refine and enhance strategies.

You’re right fit if:

• Bachelor's/ Master's Degree in Marketing, Communications, Sales, HealthIT or equivalent.
• Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Sales Enablement, Sales Strategy, Marketing, Sales Training, or equivalent.
• Business acumen, technology acumen, sales acumen, data analysis and interpretation, continuous improvement, project management, customer relationship management (CRM), and organizational performance frameworks.

How we work together

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Job title

Senior Consumer & Proposition Insights Manager

Your role

In this impactful role,

• You will lead consumer research initiatives to inform innovation and portfolio strategies for the Shaving category within the Grooming & Beauty Business Unit, collaborating within a global team.
• You will synthesize insights from diverse data sources, including qualitative, quantitative, and GenAI methodologies, to unlock growth opportunities and create winning propositions.
• This role offers professional growth opportunities, from mastering advanced research methodologies to contributing to a purpose-driven organization that improves lives worldwide.
• From competitive benefits to a collaborative work environment, a career at Philips is filled with opportunities to thrive.

You're the Right Fit If You Have:

10+ years in international marketing research, with expertise in qualitative and quantitative methodologies. Experience in the Chinese and/or Asian market is a plus.Strong communication, storytelling, and presentation skills; ability to synthesize data into actionable insights; resilience, flexibility, and a collaborative mindset.Master’s degree in Business, Marketing, or Social Sciences.Curiosity to learn and apply new technologies like GenAI in market research, and an interest to work with and influence a diverse set of stakeholders in the business.

How we work together

• Learn more about our business

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Your role:

Strategic Leadership

• Define and lead the digital consumer marketing strategy for the Grooming & Beauty category, aligned with front-end innovation and category growth priorities.
• Champion the integration of digital (apps) solutions, AI, and data-driven capabilities into consumer propositions and marketing execution.
• Act as a strategic partner to category, R&D, and commercial teams to ensure digital is embedded from ideation to market delivery.

Team & Capability Building

• Lead a high-performing team of Digital Consumer Marketing Managers (Grooming, Shaving, Beauty) and the Program Manager for New Business Models.
• Foster a culture of innovation, agility, and continuous learning within the team.
• Build internal capabilities in digital apps & solutions, data analytics, and AI-driven personalization.
• Lead cross-business programs enabling collaboration across business & driving innovation through common capabilities

Innovation & Execution

• Drive the development and implementation of digital-first consumer propositions and experiences.
• Translate consumer insights and market trends into actionable digital strategies.
• Ensure strong cohesion with front-end innovation, digital solutions, AI, and user research programs.

Performance & Optimization

• Define KPIs and success metrics for digital initiatives and ensure data-driven decision-making.
• Monitor and optimize digital marketing performance across channels and touchpoints.
• Collaborate with global and local teams to ensure market readiness and scalability of digital solutions.

You're the right fit if:

• Master’s degree in marketing, Digital Innovation, Business, or related field.
• 8+ years of experience in digital consumer marketing, preferably within consumer good/FMCG/Consumer health or beauty/grooming industries.
• Proven track record of leading digital transformation and launching digital-first propositions.
• Strong understanding of digital ecosystems, AI, data analytics, and consumer engagement platforms.
• Proven track record of launching and scaling mobile applications to achieve top-tier rankings.
• Experience managing cross-functional teams and working with product development, marketing, and design stakeholders in a global matrix environment.
• Excellent strategic thinking, communication, and stakeholder management skills.
• A visionary mindset with the ability to translate strategy into execution.
• Deep consumer empathy and a passion for delivering exceptional digital experiences.
• A collaborative leadership style that inspires and empowers teams.
• A strong drive to innovate and challenge the status quo.
• You have excellent communication and interpersonal skills.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about .
• Discover .
• Learn more about .