דרושים Product Marketing Director ב-Fireblocks ב-ארהב

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

• Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market – this includes building a plan for and delivering full-funnel content
• Write and deliver a consistent stream of high-quality technical and non-technical content by working with stakeholders across the entire organization
• Strong ability to multi-task and adhere to/enforce deadlines
• Transform our blog into an industry-leading resource by creating educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts
• Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team
• Turn our customers’ success into case studies, articles, and social proof
• Build and execute content strategy for Fireblocks SPARK, the company’s annual user conference
• Uphold and develop Fireblocks’ brand voice across all content touchpoints

• 5+ years of content marketing experience
• An excellent writer and storyteller
• Strong project management skills, with the ability to create a scalable content production/management engine within the organization
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
• Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners.
• A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them.
• Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries. Crypto/Blockchain/Finance experience is not required but would be a major plus
• Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers
• Experience running content strategy and presenting plans and results to senior leadership
• Strong understanding of SEO best practices and web analytics
• Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales, and customer service teams
• We’d love for you to have financial services, fintech, blockchain, cybersecurity, or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $120,000 - $158,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $180,000 - $230,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

In this role, you will create both meaningful and scaled engagement with our customers. You’ll be the architect behind our programs, from strategy to execution. Imagine developing digital campaigns that inspire our customers to share their stories. Picture an annual customer conference that’s more than just an event—it’s the highlight of their year. And so much more.

• Design and implement a customer advocacy strategy that prioritizes our top and diversified customers, transforming them into brand ambassadors. You may be surprised with the abundance of referenceable customers to navigate,
• Work closely with the marketing team to infuse customer voices into every campaign, content piece, and event, amplifying their impact.
• Drive digital and in-person customer education and engagement programs - including webinars, curated content, and growing our existing community events in collaboration with regional marketing.
• Take a prominent part in our inaugural annual customer conference, SPARK, that not only showcases our company’s vision but also celebrates the achievements of our customers.
• Work hand-in-hand with customer operations to identify the best opportunities for improving customer communications and experience throughout their journey with us.
• Develop and track metrics that measure the effectiveness of our customer advocacy and engagement efforts, using data to continually refine and improve our strategies.

• 5+ years of demand or customer marketing experience in B2B tech software
• Proven track record of developing and executing successful programs that deliver measurable results, such as increased customer testimonials, customer engagement, renewals, and software upsells.
• Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
• Strong project management skills, with experience in influencing internal teams.
• Self-starter with the ability to work independently, prioritize, and get things done.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $130,000-$170,000.

he base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $145,000 - $185,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

• Lead the design, development, and implementation of the BSA/AML and Sanctions compliance program components for a regulated custodian and money services business (e.g., Transaction Monitoring, Investigations, Governance, Customer Due Diligence).
• Executing compliance operations as needed including, but not limited to, name screening, transaction monitoring, investigations, report filing, client onboarding and ongoing review, and governance.
• Be the responsible officer ensuring Suspicious Activity Reports meet requirements and are filed in a timely manner.
• Oversee the BSA/AML and Sanctions compliance program and report on operational risks and metrics to stakeholders, including the Chief Compliance Officer and Board of Directors for the regulated entities.
• Drive updates to AML/CTF risk classifications and assessment of risks related to new products/activities.
• Act as the point person for regulatory inquiries, including securing new licenses and managing renewals, and manage coordination of regulatory examinations, audits and independent assessments.
• Provide guidance on compliance-related matters to various internal stakeholders and ensure compliance with regulatory requirements.
• Proactively identify opportunities to enhance the effectiveness and efficiency of the compliance programs through process improvements or technological solutions.
• Tackle ad hoc projects as necessary to support the enhancement or operation of the compliance program at the direction of the Senior Director of Compliance.

• 10+ years of experience working with regulated financial institutions in senior compliance roles with robust knowledge of BSA/AML and Sanctions Compliance Programs.
• Knowledge and experience with Payments, Banking, Correspondent Banking, Fintech, or Cryptocurrency organizations at a senior level.
• Strong knowledge of relevant BSA/AML and Sanctions regulatory frameworks and leading industry practices for money service businesses or banks in the US.
• Experience designing effective controls and leading the execution of key components of a BSA/AML and Sanctions Compliance Program.
• Experience as a people manager with a preference for a player-coach organizational structure; a consummate team player.
• Growth mindset to tackle any problem and learn any skill that will support the evolution of the compliance programs.
• Strong analytical and problem-solving skills, including how to identify patterns of unusual or suspicious activity.
• Excellent personal, political, analytical, and communications skills with a high attention to detail.

• Experience working in Web3 organizations or intermediate familiarity with digital assets.
• Experience working with or for Federal or New York-regulated financial institutions, business consultancies, or the financial services regulator.
• Experience designing transaction monitoring detection scenarios and managing model validation assessments.
• An advanced degree in finance or law (e.g., Masters, Juris Doctor).
• Domain-specific certification(s), such as Anti-Money Laundering Specialist (“CAMS”), or blockchain analytics tool, e.g., Chainanalysis Reactor Certificate.
• Experience or interest in novel payments or digital assets use cases, including stablecoins, tokenization, digital identity, non-fungible tokens, or blockchain infrastructure.

For employees hired to work from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $200,000 - $250,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a competitive equity grant, and generous benefits.