דרושים Senior Product Marketing Manager - Us ב-Fireblocks ב-United States, New York

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

• Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market – this includes building a plan for and delivering full-funnel content
• Write and deliver a consistent stream of high-quality technical and non-technical content by working with stakeholders across the entire organization
• Strong ability to multi-task and adhere to/enforce deadlines
• Transform our blog into an industry-leading resource by creating educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts
• Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team
• Turn our customers’ success into case studies, articles, and social proof
• Build and execute content strategy for Fireblocks SPARK, the company’s annual user conference
• Uphold and develop Fireblocks’ brand voice across all content touchpoints

• 5+ years of content marketing experience
• An excellent writer and storyteller
• Strong project management skills, with the ability to create a scalable content production/management engine within the organization
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
• Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners.
• A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them.
• Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries. Crypto/Blockchain/Finance experience is not required but would be a major plus
• Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers
• Experience running content strategy and presenting plans and results to senior leadership
• Strong understanding of SEO best practices and web analytics
• Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales, and customer service teams
• We’d love for you to have financial services, fintech, blockchain, cybersecurity, or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $120,000 - $158,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

Secure. Simplify. Scale

As a Sales Engineer at Fireblocks in the US, you will take full ownership and responsibility for your designated projects and clients, from the product sales demonstration up to the preparation of client onboarding. You will be expected to understand the competitive landscape and how other competing solutions and platforms operate, be a gatekeeper to the internal engineering groups, assist with POC setup and testing, give demos on all advanced features related to API, handle tier 1-3 knowledge transfer to customers, coordinate workshops, assist in customer onboarding, handle RFPs and more.

You’ll be:

• Working within a supportive Americas-wide Sales Engineering team of highly motivated self-starters
• Supporting the Sales team through the entire client sales cycle from qualification to client onboarding
• Tailoring each demo to match the unique requirements of the customer to show how Fireblocks can support their Digital Asset goals
• Delivering in-depth technical presentations to C-level executives and cybersecurity professionals regularly
• Collaborate internally with Account Managers, Sales Directors and Product Managers
• Translating technical knowledge and terminology to non-technical audiences
• Managing multiple projects and preparing RFx responses simultaneously, each with its bespoke requirements

You’ll bring:

• Experience in either a pre-sales or consulting position within a Fintech, Crypto or Cybersecurity company
• A high technical acumen with natural curiosity and willingness to dig deep into complex technologies
• Confident & concise communication with excellent presentation skills
• A demonstrable passion for Blockchain and the Crypto industry, whether it be a professional or a personal interest
• An analytical approach that intuitively connects the dots
• A proactive, self-starter mindset with an interest and knowledge of Banking, Financial Services or Fintech
• Enthusiasm when educating customers and colleagues
• The ability to work with Webhooks, REST APIs and perform basic scripting tasks

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role.This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

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In this role, you’ll work in lockstep with product marketing, digital marketing, regional marketing, and GTM leaders to align inbound and outbound campaigns. The ideal candidate will be highly adaptable, have a great understanding of marketing and sales funnels, and make data-driven decisions.

• Driving the strategy, development, and execution of product and vertical-focused marketing campaigns
• Budgeting, measuring, and ROIing. You’ll be in control of each campaign’s plans and execution (including but not limited to: webinars, digital advertising, virtual events, and email campaigns)
• Defining and rolling out inbound and outbound programs specific to product-focused pipeline growth. You’ll leverage team resources to drive a creative and messaging strategy, as well as SEO and paid digital program execution
• Enabling regional marketers across the globe to launch campaigns and events
• Goal setting for all programs, awareness through demand - tracking program results, measuring program success, reporting metrics to stakeholders and GTM teams, and recommending optimizations and improvements for future campaign cycles

• Have a minimum of 7+ years of experience in B2B marketing, preferably in a demand generation or campaign marketing environment
• Have a strong background in campaign development and program execution
• Have a minimum of 2 years in the payments space
• Thrive in a hyper-growth environment
• Can manage multiple projects simultaneously with exceptional attention to detail
• Present program strategy and plans clearly - and can collect and act on feedback from various stakeholders
• Have a data-driven mindset and are passionate about impacting revenue goals
• You have experience using marketing automation, CRM & Sales tools (Hubspot, Salesforce and Outreach a plus)
• You’re hands-on, curious, and love to explore new ideas and tools
• Excellent project management skills with an ability to prioritize independently

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $121,000 to $159,000.

In this role, you will create both meaningful and scaled engagement with our customers. You’ll be the architect behind our programs, from strategy to execution. Imagine developing digital campaigns that inspire our customers to share their stories. Picture an annual customer conference that’s more than just an event—it’s the highlight of their year. And so much more.

• Design and implement a customer advocacy strategy that prioritizes our top and diversified customers, transforming them into brand ambassadors. You may be surprised with the abundance of referenceable customers to navigate,
• Work closely with the marketing team to infuse customer voices into every campaign, content piece, and event, amplifying their impact.
• Drive digital and in-person customer education and engagement programs - including webinars, curated content, and growing our existing community events in collaboration with regional marketing.
• Take a prominent part in our inaugural annual customer conference, SPARK, that not only showcases our company’s vision but also celebrates the achievements of our customers.
• Work hand-in-hand with customer operations to identify the best opportunities for improving customer communications and experience throughout their journey with us.
• Develop and track metrics that measure the effectiveness of our customer advocacy and engagement efforts, using data to continually refine and improve our strategies.

• 5+ years of demand or customer marketing experience in B2B tech software
• Proven track record of developing and executing successful programs that deliver measurable results, such as increased customer testimonials, customer engagement, renewals, and software upsells.
• Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
• Strong project management skills, with experience in influencing internal teams.
• Self-starter with the ability to work independently, prioritize, and get things done.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $130,000-$170,000.

he base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.

• Work with assigned customers and Sales to build Customer Success Plans, establishing critical goals, or other key performance indicators to enable customers to achieve their goals. Measure, monitor, and report internally and externally to Customer Sponsors.
• Establish regular touchpoints to review progress against technical and strategic objectives including roadmap discussions.
• Work closely with Sales to provide insights to customers about applicability of new features in FireBlocks and identify additional business use-cases.
• Develop, nurture and maintain trusted advisor relationships with stakeholders at all levels and drive value and adoption.
• Translate customer product usage data into actionable advice for customers.
• Provide Executive Business Reviews in a regular cadence with Business & Technical Stakeholders in collaboration with the Account Team including Sales, Business Leads, and Product partners.
• Provide customer’s contract utilization pacing in regular account Health Checks towards renewal.
• Provide customer upsell and expansion recommendations for platform products, partnerships, services, and cloud network partners across the full lifecycle in regular account check-ins.
• Assist and provide expert deployment and operational best practices in all customer communication channels including in-person, email, web calls, slack, and mobile options.
• Work cross-departmentally to find business outcomes-oriented solutions to complex scenarios and integration issues.
• Strong knowledge of Customer Success best practices with experience defining processes to promote adoption.
• Understand customer health scoring and predictive risk management to prevent and resolve renewal risk while managing customer escalations.
• Continuously drive communication and customer advocacy to ensure an orchestrated customer experience.
• Work transparently to surface customer problems and allow others to participate in solving them.

• Bachelor’s degree with 5+ years of experience in Account Manager or Customer Success role or related SaaS vendor or systems integrator or in house practitioner
• Experience in managing significant technology and operational change programs and have credibility as a trusted advisor to customer executives for such programs
• Experience of directly assigned to customers with an aggregate of at least $2 - 5M ARR in total book of business and delivering 10 - 20% upsell expansions across their customer accounts
• Advanced project management experience & skills
• Ability to translate business requirements into business value, and work with sales and marketing teams to promote value-driven solutions to customers
• Ability to manage executive relationships and discussions
• Excellent moderation and communication skills
• Extensive experience within a technical or account management area

• Gross dollar renewal rate (GDR) and Net Dollar retention (NDR) ARR growth (upsell & expansion opportunities with high win rate)
• Platform adoption and usage
• Churn and contraction rate
• Customer satisfaction

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $145,000 - $185,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.