דרושים Senior Manager Fp & ב-Couchbase ב-ארהב

As the leader of our content strategy, you will oversee the development of webcasts, whitepapers, blogs, case studies, and analyst reports, ensuring they align seamlessly with marketing goals, messaging frameworks and lifecycle. The ideal candidate brings strong project management expertise, knowledge of AI-driven content creation tools, and a results-oriented, experimental mindset. This role requires versatility across various content formats, including short, mid, and long-form.

Content Marketing Strategy

• Develop and execute a comprehensive content strategy, aligned to business goals, driving engagement, lead generation, and conversion.
• Collaborate with product, sales, and marketing teams to create content that drives pipeline growth, while supporting both the developer and buyer journeys across the full lifecycle.
• Perform audits to assess content quality, market relevance, and identify gaps across target personas and stages of the sales funnel.
• Build a comprehensive calendar and roadmap to ensure the timely, strategic, and impactful delivery of content across all channels.
• Lead brainstorming sessions to craft engaging topics, ensuring cohesive messaging across various formats, such as SEO content, webcasts, whitepapers, case studies, analyst reports, blogs, etc.
• Create intuitive self-serve content hubs to seamlessly guide prospects through their buying journey.

Content Planning and Execution

• Develop comprehensive content briefs aligned to strategic objectives and ensure timely delivery of assets.
• Partner closely with Product Marketing, Integrated Campaigns, Design, Digital and external collaborators to create compelling content and promotional copy.
• Uphold brand consistency across all platforms and channels, ensuring adherence to messaging, voice, and branding guidelines.
• Efficiently manage and optimize the content library to ensure seamless organization, easy accessibility, and scalable growth.
• Collaborate with the SEO team to uncover opportunities for content creation or updates. Work collaboratively to ensure content is optimized for SEO and structured for generative AI discovery.
• Work with external partners, including agencies and freelancers, to expand and enhance content production capabilities.

Leverage Cutting Edge Tech

• Utilize AI-powered tools to create draft content, customize messaging for specific personas or industries, and accelerate the localization process.
• Serve as the SME in AI-assisted content creation, spearhead the exploration of new use cases, and develop documentation of best practices.
• Utilize cutting-edge technology to enhance this function and enable scalable one-to-many interactions, while also empowering our sellers to unlock its full potential.

Performance Measurement & Optimization

• Track content performance across all channels and analyze key metrics to guide strategic adjustments and drive improvements.
• Leverage data to test, refine, and perfect short-form copy, driving both engagement and conversions.

Qualifications:

• 7+ years of experience in content management/strategy, ideally in B2B technology or SaaS
• Bachelor’s degree in marketing, communications, or related field

Skills & Expertise:

• Deep understanding of B2B marketing strategies, with an emphasis on technical audiences (developers, devops, architects, ITDMs).
• Proficient in content SEO and analytics tools (Google Analytics, SEMrush, etc.)
• Strong writing and editing skills; experience crafting content for email, paid ads, social, and events
• Experience leveraging AI tools for content creation
• Always-learning mindset with curiosity and eagerness to understand our technology and its ever-evolving benefits
• Ability to work cross-functionally with marketing, sales, and product teams.
• Deadline driven and results-oriented

We’re building a world-class Sales and Account Development team and are looking for a strategic, hands-on leader to help drive that vision across the Americas. You’ll lead a high-performing team of SDRs and ADRs, partner cross-functionally with Sales, Marketing, and Sales Operations, and deliver scalable outbound and inbound programs that generate qualified pipeline and accelerate revenue. You bring experience in cloud infrastructure or data platforms, a strong outbound and inbound background, a positive attitude, and a winning mindset. You lead with accountability and bring a track record of driving process excellence in high-growth environments.

Revenue and GTM Strategy

• Serve as a key contributor to the pipeline generation strategy for the Americas
• Align with Sales and Marketing on outbound campaigns, inbound conversion, and territory planning
• Identify and close performance and process gaps across the development funnel
• Partner with Sales leadership to align on shared goals, feedback loops, and regional strategy

Team Leadership

• Hire, onboard, and develop high-performing SDRs and ADRs
• Build a culture of performance, accountability, and internal career growth
• Deliver ongoing coaching to elevate prospecting, discovery, qualification, and meeting conversion
• Coach the team to effectively engage with both technical and executive decision-makers

Outbound and Inbound Excellence

• Lead by example in outbound execution with calls, messaging, and live coaching
• Guide strategy for outbound prospecting and inbound lead conversion
• Develop messaging frameworks and sequences that resonate with technical and business audiences
• Champion rapid follow-up and conversion best practices for inbound leads

Process and Operational Excellence

• Ensure consistent execution across workflows, cadences, and handoffs
• Establish and enforce scalable process standards
• Use Salesforce, Outreach, 6sense, and Sales Navigator to drive insights and performance
• Track key performance metrics and maintain strong CRM hygiene

Horizontal / Cross-Functional Responsibilities

• Marketing Partnership : Co-develop GTM campaigns, nurture programs, and messaging themes for target segments and verticals. Provide SDR feedback to optimize content and campaign ROI.
• Sales Collaboration: Partner with Sales leaders on account prioritization, sales plays, pipeline coverage, and discovery handoffs.
• Sales Enablement: Partner with Enablement to build and iterate onboarding, continuous learning paths, and certification programs that reinforce key skills and messaging.
• Sales Operations: Collaborate on KPI frameworks, reporting cadences, process automation, and data integrity to optimize funnel efficiency.
• Product and PMM Alignment: Provide structured feedback from the frontlines to Product Marketing and Product teams on messaging resonance, market objections, and feature gaps.
• People Partner Engagement: Work with our people team to drive inclusive hiring, career development programs, and employee engagement across the GTM org.
• Executive Communication: Serve as a key voice in Americas pipeline reviews and contribute to executive-level reporting on funnel generation, performance trends, and GTM risk mitigation.

Required Experience

• 4+ years managing high-performing SDR or ADR teams
• 2+ years in a quota-carrying role (SDR, ADR, or AE) with strong outbound success
• Experience supporting both enterprise and commercial segments
• Proven ability to drive pipeline through outbound and inbound strategy, process improvement, and coaching
• Experience in enterprise infrastructure software, ideally in data, cloud, or AI
• Familiar with Salesforce, Outreach, Sales Navigator, and enrichment or intent tools

Bonus

• Experience in product-led growth environments
• Knowledge of NoSQL, SQL, DBaaS, and real-time analytics
• Background in AI infrastructure or developer tools

Couchbase is looking for a Senior GSI Partner Manager . You will and your impact will Be Valued. We are on a journey to helping leading global organizations build Critical Applications in Our AI World. As a Senior GSI Partner Manager, you will be a business leader, taking ownership, building and executing plans and capabilities. You will directly impact the future of our customers and help us Make Tomorrow Better Than Today, Start Now.

This position is in NY/NJ, TX or CA with US and global travel as required (15-25% travel requirement).

• Partner Relationship Management: Build and maintain executive and operational-level relationships within assigned GSI accounts.
• Go-to-Market Execution: Define and execute joint GTM strategies with partners including demand generation, marketing campaigns, and sales plays aligned with key industry verticals.
• Sales Enablement: Train and certify GSI partner teams on product positioning, solution selling, and technical integration of Couchbase.
• Pipeline Development & Co-Selling: Drive partner-sourced and partner-influenced pipeline. Collaborate with internal sales teams to identify joint opportunities and support co-selling motions.
• Solution Innovation: Partner with GSIs to build reusable, repeatable solutions and industry offerings using Couchbase.
• Performance Metrics: Track and report on key KPIs such as partner-led revenue, pipeline generation, certifications, and GTM activities.
• Cross-Functional Collaboration: Work closely with Couchbase sales, marketing, and product teams to ensure strategic alignment and partner success.

• 8+ years experience in partner management, business development, or alliances—preferably with GSIs.
• Proven track record of building joint GTM strategies and driving partner-sourced revenue.
• Strong understanding of cloud ecosystems (AWS, Azure, GCP) and modern data platforms.
• Strategic thinker with excellent execution and relationship-building skills.
• Strong presentation, negotiation, and communication skills.
• Experience working in or with high-growth SaaS or database technology companies is a plus.

• Partner-sourced and partner-influenced pipeline and bookings
• Growth in certifications and partner enablement
• Execution of joint marketing or solution launches
• Strength and breadth of partner relationship

As a Principal Product Manager for the Core Database Engine at Couchbase, you will drive the strategy, roadmap, and execution of features for our next-generation distributed database engine. This role is focused on innovation in query optimization, execution systems, and storage architecture to meet the evolving demands of enterprise workloads and cloud-native applications.

You will work closely with engineering teams to build and enhance the brains of a distributed document database by leading initiatives in SQL++, query execution, indexing, storage efficiency, transaction coordination, and resource management. You will leverage your deep understanding of database systems and distributed architectures to guide the design and implementation of world-class database features and performance optimizations.

• Define the Cloud and GenAI product vision and strategy for Couchbase’s core database engine focused on Query and Indexing, setting multi-year initiatives and delivering on incremental milestones.
• Drive innovation in query optimization, execution systems, cost-based optimization, planner efficiency, and transaction management by researching state-of-the-art techniques and building flexible schema databases.
• Work with engineering to design and implement features that enhance query performance, resource management, security, and scalability in distributed systems.
• Collaborate with engineering, data science, and cloud infrastructure teams to guide product development from concept to launch, ensuring performance, scalability, and differentiation in the market.
• Coordinate with marketing and sales teams to develop go-to-market strategies and produce key deliverables—including PRDs, white papers, blogs, and GTM plans—to empower data scientists, developers, and ML engineers to leverage Couchbase for advanced analytics, real-time search, and Gen AI applications.
• Engage with customers to understand their challenges, demonstrating customer obsession and a bias for action by incorporating feedback to ensure Couchbase’s features meet real-world business needs.

• A degree in Computer Science, Engineering, Mathematics, Physics or a related field ( PhD in databases or distributed systems is a plus.)
• 10+ years of proven experience in product management with a focus on database internals, query optimization, and distributed storage engines . Familiarity with distributed systems, data replication, and consistency models.
• Expertise in query engine performance and database technologies, with a focus on optimizing complex queries for databases, and a solid understanding of SQL, and Python or any other programming languages.
• Leadership and communication skills to drive cross-functional teams, collaborate with external partners, and influence internal stakeholders.
• Demonstrated ability to think from first principles, with strong written and oral communication skills. Proven ability to learn rapidly, adapt to new information, and collaborate effectively with experts.
• A self-starter attitude with a proven track record of independently driving initiatives in fast-paced and evolving environments.

Bonus Points for:

• Knowledge of Couchbase/NoSQL systems.
• Strong knowledge of database technologies such as OLTP ( SQL, PostgreSQL, or MySQL) and OLAP internals.
• You have built and shipped features related to Query Optimizer and/ or Execution Engine in the past as a Product Manager or an Engineer.
• Experience working with cloud providers like AWS, GCP, and Azure.

• Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement.
• Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
• Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
• Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies.
• Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance.
• Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
• Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.

• 4+ years of experience in field marketing, including event management and ABM execution
• Proven success in driving measurable pipeline growth through strategic marketing programs
• Strong project and time management skills with a results-oriented mindset
• Excellent written and verbal communication skills
• Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
• Strong cross-functional collaboration and leadership abilities
• Creative problem solver with a team-first attitude
• Bachelor’s degree or equivalent required
• Willingness to travel up to 30%