דרושים Creative Director Art Social ב-Airbnb ב-ארהב

The Difference You Will Make:

The Corporate and Crisis Social team is looking for a policy social lead who will be responsible for spearheading a robust organic policy social strategy for the company with the goal to advance the company's reputation online and help influence policy outcomes in key markets. The ideal candidate is a social native with experience in political or policy campaigns and/or government social media organizing and messaging. They must have experience working with third party validators and/or political influencers. We’re looking for someone who has a proven record at managing a team, is able to work on various projects/tasks simultaneously, is a problem-solver, has strong stakeholder relations, is comfortable with tight deadlines and able to adjust quickly to changes in priorities.

A Typical Day:

• Collaborate with regional policy comms and media managers to develop and execute a social media strategy aligned with the company's public policy goals, focusing on key priority markets to start while building a framework to scale internationally
• Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and build out policy influencer program pilot with the goal to scale internationally, including how and when we work with agencies to execute
• Use research, polling and social listening to craft messaging and social-first creative strategies that support the company's policy goals, and resonate with an audience of key opinion formers in the public sector
• Set up measurement goals that can be scaled and analyze social media performance metrics and generate reports with actionable insights
• Serve as leading in-house consultant for internal employees including company spokespeople engaging in political social amplification.
• Work closely with social rapid response team to establish and execute proactive and reactive social engagement strategy
• Act as key social liaison to policy team, helping inform and track their paid social program and social best practices, upcoming campaigns, messaging and priorities

Your Expertise:

• 10+ years experience in social media, digital or content marketing
• A strong grasp of emerging trends and social media best practices, and can translate that knowledge into innovative new approaches to social media
• Experience leading and executing successful policy influencer programs on social media
• Experience working with major brands and / or engaging with large online communities
• Track record of advising political decision makers (party, NGO, corporate) on social media/amplification strategy, and running effective social media operations
• Experience working with internal stakeholders to mitigate potential brand risks in a detailed, effective and timely manner
• Skilled storyteller with strong analytical skills; able to tell a story informed by data and metrics (polling, brand lift studies, performance metrics) that resonates with social-first audiences
• Track record of owning and managing a budget, and working with agencies
• Experience working on projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Strong verbal communications and interpersonal skills
• Proficient in English (another language is a bonus)
• Bachelor’s Degree or higher, or equivalent work experience
• Passion for Airbnb and the mission of the company

Offices: United States

The Community You Will Join:

The Enterprise Technology team within BizTech, manages a complex and innovative ecosystem of products and applications, and is responsible for driving key outcomes for stakeholders who are responsible for building and nurturing relationships for various purposes. Some of these include:

• Ensure Airbnb builds relationships and partners with all stakeholders such as policymakers, lawmakers, airbnb ambassadors effectively
• Ensure hosts can connect, share knowledge and build a community at scale
• Ensure Airbnb is most positively talked about brand in the world
• Increase high quality supply on the platform and expand LTV of existing users
• Ensure changes to external government policy landscape is understood proactively

The Difference You Will Make:

Some of the problems we are trying to solve:

• Create avenues for hosts to connect and grow together
• Build relationship and trust at scale with millions of hosts
• Understand how Airbnb brand is perceived, address any incorrect narrative and position Airbnb brand

A Typical Day:

• Establish the vision for a product or platform based on the value we can provide
• Establish /Iterate product strategy and build alignment across product teams, cross-functional partners and leadership/executive teams
• Define goals and success with clearly measurable objectives and key results
• Efficiently execute to ship products, deliver impact for our business and users and advance towards long term strategy
• Communicate concisely with all stakeholders and influence outcomes
• Lead the ideation, research, customer discovery and bring clarity on what user needs to be solved that drives necessary business outcomes
• Define and analyze metrics that inform product success & health

Your Expertise:

• 9+ years of product management experience
• Deep domain knowledge on various social platforms and experience with building social platform features and scaling them
• Experience working on platform products - building products that can be leveraged by a variety of business customers
• Experienced in both building custom solutions and launching integrations with 3rd party products and technologies

Offices: United States

A Typical Day:

• Lead and create best-in-class visual storytelling across Airbnb’s social channels
• Concept and execute compelling social-first campaigns and content alongside your copy partner
• Champion breakthrough ideas and translate insights into bold creative direction
• Collaborate with producers, editors, brand teams, and external partners to bring work to life
• Advocate for best practices in social creative and help evolve the visual language of Airbnb across formats and platforms
• Stay tapped into trends in design, social, pop culture, and tech—and bring fresh thinking to the table

Your Expertise:

• 12+ years of experience in art direction or visual design, with a focus on content and campaigns for culturally relevant brands
• Deep portfolio of high-impact work across social, digital, film, and experiential
• Proven track record of leading cross-platform, social-first campaigns that resonate with online communities
• Expert-level visual taste and attention to detail, with fluency in design principles and production processes
• Experience working across in-house, agency, and/or studio environments
• Strong creative leadership, with the ability to guide teams while executing your own ideas
• Collaborative mindset and strong communication skills—able to articulate concepts clearly and persuasively to partners at all levels
• A passion for Airbnb’s mission and a curiosity for how the brand can thrive in new spaces

Offices: United States

A Typical Day:

• This is a hands-on as well as strategic role to lead and create best-in-class content strategy and UX writing alongside UX Design, Product, and Marketing partners
• Develop messaging frameworks, content patterns, and language to best serve both brand marketing initiatives and the user experience
• Ability to write clear, compelling copy for various mediums (e.g. website, email, video, ads, etc.)
• Help evolve and innovate our content strategy and represent the voice and tone of the Airbnb.org brand across all products and experiences
• Ability to take stories and bring them to life for hosts, guests, partners and donors
• Present copy and design work to peers, executives, and other project stakeholders
• Partner with critical cross-functional partners—accessibility, anti-discrimination, legal, localization—to integrate their input into the writing recommendations
• Ensure quality copy production and effective communication with teammates and any outside partners
• Build a network of external writers, both marketing and UX writers, that can deliver content within tight deadlines and our brand guidelines

Your Expertise:

• 10+ years of experience in UX writing, content design, copywriting and/or content strategy
• Outstanding portfolio demonstrating best-in-class content strategy and writing
• Deep understanding of marketing copywriting from both a brand and product marketing lens
• Deep understanding of user experience design principles and interaction patterns
• Ability to think both strategically and operate tactically, concept through execution
• Ability to translate consumer insights, data, and strategy to creative writing solutions
• Experience developing messaging frameworks, content guidelines, and style guides
• Experience collaborating closely with Design, Product, Engineering, Marketing, and Creative teams
• Exceptional communication and presentation skills—you can effectively communicate and defend writing recommendations and content decisions
• Empathy for hosts, guests, and donors, and empathy for individuals on your cross-functional team
• Experience working in Figma, our primary collaboration tool
• Passion for Airbnb.org’s mission and purpose

A CURRENT PORTFOLIO OF WORK IS REQUIRED FOR EACH APPLICANT.

Offices: United States