דרושים Senior Market Manager Services Barcelona ב-Airbnb ב-Spain, Barcelona

The Community You Will Join:

You’ll own the end-to-end influencer strategy for Spain - from scouting and managing creators to developing briefs, negotiating contracts, and executing standout campaigns that connect Airbnb to culturally relevant conversations.
This is your chance to build the influencer program from the ground up, crafting locally resonant, social-first campaigns that celebrate Spanish culture, highlight the positive impact of Airbnb in rural communities, and amplify key global launches.

You’ll work closely with our communications, policy, and marketing teams and our agency partners, to deliver work that drives authentic engagement, brand love, and meaningful impact.

• Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
• Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
• Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
• Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
• Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
• Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and build out policy influencer program in Spain, including how and when we work with agencies to execute
• Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
• Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
• Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
• Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
• Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
• Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and polictical and economic influencers and industry experts
• Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
• Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly

• 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
• A deep understanding of the creator landscape in Spain and strong instincts on what content resonates and why
• Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
• Track record of advising political decision makers (party, NGO, corporate) on social media/amplification strategy, and running effective social media operations
• Experience working with social platforms including Instagram, TikTok and YouTube
• Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
• Strong written and verbal communication skills; experience writing briefs and reviewing content
• Comfortable with creator negotiations, including deliverables, usage rights, and paid media
• Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
• Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
• Passion for storytelling, digital culture, and brand building through the creator economy

Offices: Barcelona, Spain

The Difference You will Make:

As a Market Manager, you will be responsible for the growth of a book of business in your assigned territories by focusing on acquiring high quality supply and managing large portfolios of professional hosts. You will build Airbnb’s strong market presence in your assigned regions and collaborate with other teams as the local in-market expert. As someone who knows the Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success from acquisition strategy development to strategic partner relationship management. You will help develop and iterate scalable, localized supply strategies in your territory aiming to secure our long-term success.

A Typical Day:

• Build and manage partner relationships within assigned territories
• Directly manage a large portfolio of accounts to meet and exceed quarterly/annual growth goals
• Create and deploy scaled strategies to effectively acquire and manage the long-tail of hundreds of Professional Hosts in your region
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive incremental supply and increase sales
• Prospect and onboard new, high quality supply in your assigned geography
• Maintain a baseline understanding of the technical integration of various software partners so that you can provide the right support to your clients
• Represent Airbnb in external meetings with Professional Hosts
• Educate clients on all significant product changes and cascade feedback on product and policy to the relevant internal stakeholders
• Develop strong and long lasting partnerships
• Develop deep knowledge of your assigned geographic markets
• Respond to and deliver exceptional service to your professional hosts in a timely and efficient manner
• Work cross-functionally with product, communications, public policy and customer support teams to ensure our long-term market success.

Your Expertise:

• 6+ years of experience in small businesses sales and managing high-volume portfolios of accounts
• 2+ years of hospitality/travel industry experience (nice to have)
• Proven track record of being able to effectively work a leads pipeline or book of business
• Strong time management and prioritization skills
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments
• Excellent communication skills and ability to communicate effectively with clients
• Experience building and strengthening relationships with external partners, at scale
• Comfortable performing market and account data analysis and making decisions based on the results
• Available to travel to assigned markets (more than 50% of time)
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Hospitality/travel industry experience in the region is a plus
• Highly proficient in using CRM software - Salesforce experience is a plus
• Charismatic self-starter who is resourceful and self-sufficient
• Fluency in Spanish and English

Offices: Barcelona, Spain

The Difference You will Make:

This role is based in Barcelona, Spain, with a hybrid work arrangement. The position requires approximately one week per month working onsite in the office, with the remainder of the time remote.

A Typical Day:

• Review and update project roadmaps, including milestones and deliverables for priority initiatives like the Rural Revitalisation Program.
• Participate in cross-functional meetings with internal teams (product, marketing, sales, analytics) to ensure alignment and progress on key objectives.
• Coordinate with external stakeholders, such as local governments, tourism boards, rural community leaders, and commercial partners, to drive program outcomes and resolve issues.
• Track and manage multiple workstreams, delegating tasks and monitoring progress.
• Analyze data on host/guest engagement and market trends to assess program performance and uncover new opportunities or risks.
• Address operational challenges by troubleshooting bottlenecks and proactively adapting plans in response to changing market, regulatory, or business conditions.
• Communicate project updates, risks, and recommendations to leadership through presentations, status reports, and written briefs.
• Support the onboarding and activation of new rural partners or hosts, collaborating to co-create local strategies that foster tourism dispersal.
• Identify areas for continuous improvement by gathering feedback, reviewing outcomes, and proposing refinements to maximize impact.
• Balance strategic planning and execution while navigating ambiguity, working independently and making decisions to keep programs moving forward.

Your Expertise

• 8+ years experience in consulting and/or project management positions
• Experience in tech, hospitality or online Travel Agency (OTA) industries preferred
• Fluency in Spanish and English
• Experience working cross-functionally with product, marketing or sales teams
• Ability to take initiative and deal with uncertainties
• Customer service mindset with the creativity to help all stakeholders achieve their goals
• Ability to manage complex projects and multi-task with excellent organization skills
• Pays attention to both details and macro-level outcomes
• Ability to thrive in a fast-paced, dynamic and ever changing startup environment
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty and ambiguity
• Data driven, can do attitude, strategic thinker and passion for new products and solutions
• Comfortable with Excel and Airtable
• Strong verbal and written communication skills
• Nice to have: experience working with government & public funding

Offices: Barcelona, Spain

The Difference You will Make:

As a Market Manager, you will be responsible for the growth of a book of business in your assigned territory by focusing on supply acquisition and onboarding of high quality professional inventory. You will build Airbnb’s strong market presence in Spain and collaborate with other teams as the local in-market expert. As someone who knows the Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success from acquisition strategy development to strategic partner relationship management. You will help develop and iterate scalable, localized supply acquisition strategies in your territory aiming to secure our long-term success.

A Typical Day:

• Build and manage partner relationships within assigned territory
• Create and deploy scaled strategies to effectively acquire Professional Hosts in your region
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales
• Prospect and onboard new, high quality supply in your assigned geography, as well as develop pipelines
• Maintain a baseline understanding of the technical integration of various software partners so that you can provide the right support to your clients
• Represent Airbnb in external meetings with Professional Hosts
• Educate clients on all significant product changes and cascade feedback on product and policy to the relevant internal stakeholders
• Develop strong and long lasting partnerships
• Develop deep knowledge of your assigned geographic markets
• Respond to and deliver exceptional service to your professional hosts in a timely and efficient manner
• Work cross-functionally with product, communications, public policy and customer support teams to ensure our long-term market success.

Your Expertise:

• 6+ years of experience in sales
• 2+ years of hospitality/travel industry experience (nice to have)
• Strong time management and prioritization skills
• Strong B2B sales/new business development experience
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments
• Excellent communication skills and ability to communicate effectively with clients
• Experience building and strengthening relationships with external partners
• Comfortable performing data analysis and making decisions based on the results
• Available to travel to assigned markets
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Hospitality/travel industry experience in the region is a plus
• Highly proficient in using CRM software - Salesforce experience is a plus
• Charismatic self-starter who is resourceful and self-sufficient
• Fluency in Spanish and English

Offices: Barcelona, Spain

A Typical Day:

• Support the development and execution of integrated marketing campaigns and programs for Spain, aligned with global strategy and local business priorities.
• Partner with the Spain Marketing Lead to identify local opportunities and deliver impactful, insight-led campaigns that drive growth and strengthen brand relevance.
• Manage agency and partners relationships, including briefing, timelines, contracts, budgets, and end-to-end delivery.
• Collaborate with cross-functional teams (e.g. PR, media, social, product marketing, performance marketing) to activate campaigns across paid, owned, and earned channels.
• Adapt and localize global marketing initiatives to ensure cultural relevance and local resonance.
• Track campaign performance and support reporting, optimization, and knowledge sharing.
• Ensure all marketing activity reflects Airbnb’s brand values and delivers against business and brand KPIs in the Italian market.

Your Expertise:

• 8+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• Deep understanding of the Spanish market, with proven experience activating local consumer insights through impactful marketing initiatives
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Experience in sports sponsorships, talent management is a strong plus
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing external agencies and cross-functional internal teams
• Willingness to regularly travel internationally
• Ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Fluent in English and Spanish (written and verbal)
• Appreciation for design and a passion for Airbnb

Offices: Barcelona, Spain

The difference you will make:

As a Senior Market Manager, you will be focused on bringing differentiated service products to life through acquiring untapped, unique supply in the services market to provide positive experiences for Guests and Hosts in your assigned territory.

Focusing on these responsibilities, you will build Airbnb’s strong market presence in your assigned territory by collaborating with other teams as the local in-market expert. As someone who knows the Airbnb mission and values inside out, you will drive all phases of supply acquisition and market success, including acquisition strategy development, generating and converting supply leads, maintaining the experience quality, nurturing strategic relationships with hosts, as well as creating them from scratch. You will help develop and iterate scalable localized supply management strategies for both developed and highly competed market destinations and nascent and relatively untapped new markets ultimately ensuring our long-term market success.

A typical day:

• Build and manage partner relationships within assigned territory, with a strong emphasis on in-person relationships
• Proven ability to handle operational complexity and ability to maximize the impact of resources
• Directly manage top-tier accounts to meet and exceed quarterly/annual sales goals
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to increase sales
• Prospect and onboard new, high-quality supply in your assigned geography
• Maintain a baseline understanding of the technical integration of various software partners to provide the appropriate support to your clients
• Develop deep knowledge of Services partners and become the go-to source for all information relating to relevant market trends and market dynamics
• Work across Airbnb internal teams, including country managers, regional teams, and business
• Engage with strategic B2B partners to build long-term relationships
• Anticipate barriers, market shifts and trends, and lead proactive solution development; apply critical thinking to recommend standards and operating strategies that mitigate risk and propel growth given resource requirements.
• Hold regular optimization calls and business reviews with your partners

Your expertise:

• 8+ years of relevant experience
• Exceptional ability to organize, lead and meticulously execute on large-scale projects with company-wide impact
• Operates with a growth mindset and has a very strong bias for action
• Interprets internal or external business issues and recommends best practices for the larger team and a strategic portfolio across distinct and varying market stages
• Ability to influence product, policy, and other cross functional stakeholders
• Navigates and overcomes organizational barriers by establishing trust, influencing decision-making, and bringing together diverse perspectives to drive alignment and progress
• Comfortable and skilled at regularly interfacing with senior management (Director, Regional Director)
• Utilizes knowledge of key business drivers and the factors to drive results
• Executes flawlessly and autonomously
• Proven ability to handle operational complexity and ability to maximize the impact of resources
Fluent in Spanish

Offices: Barcelona, Spain

A Typical Day:

• Build and manage partner relationships within assigned territory
• Directly manage accounts to meet and exceed quarterly/annual growth goals
• Create and deploy scaled strategies to effectively manage & optimize the long-tail of hundreds of Professional Hosts in your region
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales
• Hold regular optimization calls and business reviews with your partners
• Prospect and onboard new, high quality supply in your assigned geography
• Maintain a baseline understanding of the technical integration of various software partners so that you can provide the right support to your clients
• Represent Airbnb in external meetings with Professional Hosts
• Educate clients on all significant product changes and cascade feedback on product and policy to the relevant internal stakeholders
• Develop strong and long lasting partnerships
• Develop deep knowledge of your assigned geographic markets
• Respond to and deliver exceptional service to your professional hosts in a timely and efficient manner
• Work cross-functionally with product, communications, public policy and customer support teams to ensure our long-term market success.

Your Expertise:

• 6+ years of experience in account management / sales
• 2+ years of hospitality/travel industry experience (nice to have)
• Strong time management and prioritization skills
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments
• Excellent communication skills and ability to communicate effectively with clients
• Experience building and strengthening relationships with external partners
• Comfortable performing data analysis and making decisions based on the results
• Available to travel to assigned markets
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Hospitality/travel industry experience in the region is a plus
• Highly proficient in using CRM software - Salesforce experience is a plus
• Charismatic self-starter who is resourceful and self-sufficient
• Fluency in Spanish and English

Offices: Barcelona, Spain