דרושים Director Marketing Kids ב-Adidas ב-אילטה

KEY RESPONSIBILITIES

• Assist on Culture Marketing framework and build relevant incubation plans for brand and network partners, product seeding and trend marketing to drive demand for key product priorities.
• Coordinate and take a proactive approach connecting artists and people of influence to moments, events, and product placements.
• Attend entertainment events and industry meetings for networking, when relevant.
• Build relationships with external Culture Marketing contacts while keeping adidas objectives a top priority.
• Support in implementing strategic product plans in conjunction with category and PR/Marketing counterparts
• Interact with go to market, brand marketing, public relations, event marketing and product creation teams as needed to execute plans. Support all aspects of the execution plan.
• Identify opportunities to connect artists and people of influence to the brand through moments, content creation, activations, campaigns, product placement, seeding, etc.
• Support Culture Marketing integration through strategic placement and targeting of specific brand and product initiatives.
• Review and select programming for involvement, assure timely product fulfilment, and obtain placement documentation for internal reporting.
• Leverage marketing integration to drive key commercial opportunities at wholesale, retail, etc
• Participate and represent Culture Marketing team in seasonal projects, workstreams, milestones, and bottoms up initiatives.
• Maintain a strong awareness of music, fashion, streetwear/lifestyle, etc within Culture Marketing industry, trends and activities.
• Manage product order entry for Incubation team and wider Trend Marketing team

KEY RELATIONSHIPS

• Culture Marketing leadership
• Head Office
• Go to Market/Merchandising
• Brand Marketing/PR
• Product Marketing
• Sports Marketing
• Finance
• Legal

KNOWLEDGE, SKILLS AND ABILITIES

• Project management skills and an ability to work well in a team environment.
• Ability to write reports, business correspondence and create clear presentations.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Knowledge of the music, fashion, streetwear/lifestyle trends and industry.
• High level of proficiency in Word, Excel, PPT, Outlook, and Teams.
• Utilize good judgement and professionalism at all times
• Strong organizational, problem solving, time management and resolution skills
• Unconventional business hours may be required. (evenings, weekends)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Four year college or university degree in Marketing, advertising or related field
• Minimum 3 years of experience in related field
• Equivalent combination of education and experience may be substituted for degree.

Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

The anticipated low and high end of the base pay range for this position is $74,744 - $95,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.

: adidas Brand

: BU Originals, Basketball &

Direct Reporting Line: VP Design / Sr Design Director

Indirect/secondary reporting line:

: Germany

Number of Personnel Managed: min. 2

Cost Center/Budget and/or Revenue Responsibility: ….

Purpose & Overall Relevance for the Organization:

• Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
• Lead and manage the internal creative team to achieve worldclass results

Key Responsibilities:

• Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
• Develop concepts and creative strategies that fulfill objectives of category, concept, brief
• Collaborate with Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Set priorities, creative and assignment-related, of team
• Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
• Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
• Review and approve production stages of creative execution
• Maximise results within given budget and timeframes
• Participate in creation of annual and long-term Creative Direction strategies
• Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results

Key Relationships:

• Design Directors, Creative Directors
• Product Designers
• Brand Communications
• Retail, C2C
• Product Teams
• External Agencies and Art/Creative Directors
• External Creative Resources

Knowledge, Skills and Abilities:

• IT skills: Excel, Word, PowerPoint: advanced /Outlook
• Design apps: expert
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Language: English: excellent

Requisite Education and Experience / Minimum Qualifications:

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• 3 years personnel management experience
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, design

Purpose & Overall Relevance for the Organization:

Plan and execute all ARG marketing operations for the brand.

Support country growth by efficiently managing Master Data in the systems, reporting & forecasting KPIs and leading Go-to-Market planning to ensure an effective and efficient processes and milestones execution.

Key Responsibilities:

• Plan and Execute each season through the Go to Market calendar, aligning with all relevant areas, understanding end-to-end impacts and leading actively. Develop business-acumen in the process.

• Product Range Analytics: support product range architecture process & financial planning, driving margin through origin assignment and pricing strategies.

• Pricing Process Lead: maintain and generate pricing data bases understanding financial assumptions & coordinate related tasks with all counterparts to finally provide & present margin scenarios to the top management.

• Be the expert in Master Data systems maintenance & customization. Prepare and ensure timely execution accordingly to the seasonal calendar.

• Support organizational master data needs & actively participate in new updates/systems projects (local, regional, global).

• Work with multiple systems (SAP, BI, RMA, Sysphera), with attention to detail to assure data accuracy.

• Cope with a wide range of cross-functional touchpoints, organizing and negotiating priorities and deadlines.

• Samples Management: Coordinate samples requests cross-functionally. Ensure Customs Clearance samples are requested on time.

• Continuous Improvement: Identify opportunities in trends and process flow, from reporting to being open to milestone feedback. Proactively suggest next steps to simplify tasks and drive KPIs.

Key Relationships:

• Category Managers

• Sales Operations

• Demand Planning

• Local Sourcing

• Other cross-functional teams: Finance, Tech, Customer Service, Sales, SCM, etc.

Knowledge Skills and Abilities:

• Steady in fast-paced environments

• Analytical. Passion for solving problems & delivering data-based recommendations.

• Collaborative, positive.

• Organized, ability to prioritize, process oriented.

• Thirst for knowledge challenge fan, proactive.

Requisite Education and Experience / Minimum Qualifications:

• Advanced student in related field (Business Adm, Industrial Engineering)

• Strong Excel skills

• +1 year of cross-functional experience in fast driven environment required

• Fluent in English

• SAP, SQL/Database management, Microstrategy BI & Power BI (Desired)

Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.

The anticipated low and high end of the base pay range for this position is $74,744 - $95,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• Be responsible for the end-to-end planning and allocation of our Global Statement businesses, leading merchandise planning, go-to-market planning and volume allocations
• You become the central point for allGlobal Statement businessesorchestrating industry-leading Statement planning & execution with consumer focus.
• Focus on elevating our impact to the consumer of both OG and Brand priorites. Ensuring Statement is maximizing impact in the seed, ingnite, scale model.
• As part of your responsibilities for merchandise planning,you will deliver a range architecture and merchandising framework for Statement businesses in line with our Inline plans / franchises to ensure Statement enables to scale our Brand
• As part of your responsibilities for go-to-market planning, you will own the relevant Global Statement go-to-market process, incl. sell-in tools and roll-out plan
• Your work includes close collaboration with Markets on both insight and input, but also to delivery relevancy and impact on sell-in across Statement
• As part of your responsibilities for volume allocations, you will lead the distribution and allocation strategy to deliver Statement in the most impactful way
• For that, you will work closely with the functional business leads in Global Sales, Markets, and Global Supply Chain on strategy, process, planning, and allocation
• This requires to connect X-functionally and X-pyramid to create the most connected Brand in culture
• Moreover, you will be involved in developing holistic data & insight solutions to supportStatementprocesses across planning, creation, allocation and stock management
• In summary, you will drive our Statement business end-to-end across concept creation to landing / monitoring sell-in and sell-out, and executing holistic concept readiness for Statement projects

KEY RESPONSIBILITIES

Statement planning & end-to-end Statement process leadership

• Build a holistic Statement framework to support Statement planning and process both from a range architecture, franchise and go-to-market planning perspective
• Enable successful sell-in and sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels
• Support definition of both Brand and BU Marketing calendar linked to relevant Statement moments
• Plan and execute a globally consistent Statement Calendar
• Secure holistic concept-readiness and Statement OTIF towards key milestones, examples include MPSO, Handover, GTMFC, Fashion Sales Launch and Sell-in
• Orchestrate Statement process across global BU functions to secure cross-functional collaboration & execution for Statement projects create by, examples include Product Marketing, Brand Comms and EIM
• Develop interaction with the Data & Analytics team and process to support globally mandated Statement range and allocations

Statement distribution and allocation leadership

• Lead Statement distribution across all markets, channels and towards Global key retailers
• Drive Statement allocation centrally planning across all markets, channels and towards global key retailers
• Enable successful sell-in / sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels

Statement as a data-led buiness

• Integration into dedicated global Data & Analytics team to support Statement processes
• Central point for insights to shape and define the most impactful GTM approach by linking all consumer touchpoints and interpreting data into action
• Drive Business conversations with respective market teams (Market BU, CtC teams)
• Drive BU distribution topics across markets (accounts, timing, channels, volume allocations)
• Drive market insights into the BU to support decision-making (e.g. sales analysis, consumer insights, GTM planning )

Statement to connect the Brand with culture and scale franchise heat

• Articulate the Brand priorities (incl. link to key franchises) and seasonal go-to-market plan to ensure Statement to scale the Brand

• Drive end-to-end collaboration with BU teams to develop comprehensive Statement plans reflecting story x product x availability
• Ensure aligned Statement calendar to halo BU calendar and icon franchise management

KEY RELATIONSHIPS

• BU SLT, Product Marketing, Brand Marketing, EIM
• Global Functions:Global Sales, Global eCom, Global OR, Brand Strategy, Consumer Insights
• Markets:Market MDs, Brand Directors, BU Heads, Market Sales
• Finance, Operations and other related functions

KNOWLEDGE, SKILLS AND ABILITIES

• Proven level of strategic thinking and leadership at a senior level
• Proven business acumen, understanding of business realities across markets and distribution channels
• Merchandising and retail expertise is of advantage
• Strong understanding of brand building and consumer perspective, combined with strong analytical skills
• Strong influencer and natural collaborator
• Strong written and verbal communication skills as well as presentation skills
• Proven ability to serve as a senior spokesperson for the brand when / where needed
• Experience in working in a global structure, ideally experience on both global and market
• Workign knowledge of global streetwear consumer and statement landscape both of partnerhsips and WHS.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• 6 years + proven success in leadership role influencing others through teaching, guiding and persuading
• 10+ years of relevant work experience in a global and / or local marketing / business role
• Functional industry experience in either Brand or business management