Adidas ASSISTANT MANAGER TREND MARKETING & CULTURAL INSIGHTS 

Italy, Lombardy 

357678280

• Support the execution of adidas’s Trend Marketing and Cultural Insights framework through relevant partner programming, product seeding, and network engagement.

• Coordinate and take a proactive approach connecting artists and people of influence to moments, events, and product placements.

• Attend entertainment, community, and cultural events for networking and trend observation, when relevant.

• Support in documenting cultural placements and seeding moments for internal tracking and reporting.

• Track and report on emerging cultural trends in LA that may influence brand storytelling, product

• Build relationshipswithexternal Culture Marketing contacts while keeping adidas objectivesa top priority.

• Support in implementing strategic product plans in conjunction with category and PR/Marketing counterparts

• Interact with go to market, brand marketing, public relations, event marketing and product creation teams as needed to execute plans. Support all aspects of the execution plan.

• Identify opportunities to connect artists and people of influence to the brand through moments, content creation, activations, campaigns, product placement, seeding, etc.

• Support Culture Marketing integration through strategic placement and targeting of specific brand and product initiatives.

• Review and select programming for involvement, assure timely product fulfilment, and obtain placementdocumentation for internal reporting.

• Leverage marketing integration to drive key commercial opportunities at wholesale, retail, etc

• Participate and represent Culture Marketing team in seasonal projects, workstreams, milestones, and bottoms up initiatives.

• Maintain a strong awareness of music, fashion, streetwear/lifestyle, etc within Culture Marketing industry, trends and activities.

• Manage product order entry and fulfillment processes in support of the Trend Marketing and Cultural Insights team and related seeding efforts.

• Ability to interpret, analyze and storytell cultural insights to senior leadership

KEY RELATIONSHIPS

• Culture Marketing leadership

• Head Office

• Go to Market/Merchandising

• Brand Marketing/PR

• Product Marketing

• Sports Marketing

• Finance

KNOWLEDGE, SKILLS AND ABILITIES

• Project management skills and an ability to work well in a team environment.

• Strong awareness of LA cultural movements in music, fashion, lifestyle, and streetwear

• Ability to write reports, business correspondence and create clear presentations.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

• Knowledge of the music, fashion, streetwear/lifestyle trends and industry.

• High level of proficiency in Word, Excel, PPT, Outlook, and Teams.

• Utilize good judgement and professionalism at all times

• Strong organizational, problem solving, time management and resolution skills

• Unconventional business hours may be required. (evenings, weekends)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Four yearcollege or university degree in Marketing, advertising or related field

• Minimum 3 years of experience in related field

• Equivalent combination of education and experience may be substituted for degree.