Product Marketing Manager jobs at Texas Instruments in India, Bengaluru

Responsibilities may include:

• Development work in support of a broad range of analog amplifiers, temperature sensors, sensor based analog front ends and application specific signal processing comprising of advanced Integrated Circuits that address Automotive and Industrial markets
• Collaborate and work in a team environment with Design, Applications, Test, Marketing, Manufacturing, Quality and Reliability in all aspects of new product development, production release to accomplish goals and objectives
• Design bench evaluation PCBs (printed circuit boards) and generating characterizations programs for bench evaluations
• Perform evaluation, debug and characterization of integrated circuits to ensure they meet the product requirement specifications and manufacturing requirements
• Work with failure analysis (FA) to determine root cause of any reliability and qualification failures
• Work with process and package technology development to develop and qualify technologies for new product development
• Work closely with the global manufacturing facilities to address customer specific product quality, yield management and cost reductions issues on mature products. Scope of work could include product spins and derivatives

Minimum requirements:

• Bachelor's degree in Electrical Engineering
• 5+ year's of relevant experience
• Solid understanding of analog and digital circuits their operation and analysis

Preferred qualifications:

• Extensive hands on experience working with different lab equipment for taking data and / or performing device debug or failure analysis.
• Experience with bench validation and characterization PCBs
• Experience with integrated circuit and device failure analysis
• Familiarity with ATE tester platforms (Teradyne/ Eagle)
• Familiarity with JEDEC / AEC Qualification standards
• IC packaging knowledge on technologies like Flip Chip, Modules, etc is a plus
• Extensive knowledge of statistics and tools to analyze large amounts of characterization data and determine and set production test limits and predict yield data
• Have working knowledge of what is required to take a product from development stage to production
• Ability to work in a team setup comprising of other functional groups
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results
• Strong problem solving, verbal and written communications skills
• Ability to multiplex between projects and be able to maintain project schedules

Job Description:

We are seeking engineers with experience in system and device level functional safety concepts and implementations. This position will be a hands-on role in analysing Functional Safety concepts and requirements in existing and next generation devices offered by HSD TI Analog team.

Responsibilities:

• Responsible for functional safety development of High Speed Digital device Hardware and Firmware;
• Responsible for establishing a device development that meets functional safety regulations, identifying, planning, organizing, tracking and recording all functional safety work matters in the product development cycle;
• Plan and organize the safety assessment and audit, analysis and review of all functional safety products, organize and guide the DFMEA, FMA/FTA, FMEDA activities, etc.;
• Based on functional safety, participate in the design of software and hardware to ensure that product functional safety development meets regulatory requirements;
• Responsible for maintaining functional safety processes, and ensuring compliance with functional safety standards during product development;
• Organize the verification and confirmation of functional safety objectives and create and analyse functional safety status reports;
• Participate in functional safety assessment of customers and suppliers.
• Developing and maintaining the project safety plan including tailoring of safety lifecycle to project specific activities
• Collaborating with project leader & program manager to assure the integration of safety activities within the overall project plan
• Planning, coordination and tracking of all activities encompassed in project safety plan across all phases of the project
• Scheduling functional safety confirmation measures (review, audit and assessment) to the level of independence specified in the project safety plan.
• Leading and coordinating with all contributors on creation of functional safety project deliverables and executing safety analysis (FMEDA, FMEA, FTA, DFA)
• Conducting safety analyses, both quantitative and qualitative, fault campaigns on automotive hardware designs and identify areas of improvement.
• Working with vendors and partners (if required) to ensure functional safety requirements are fulfilled by the components that they provide
• Regular reporting to project team and central functional safety function by creating project safety dashboard and laying escalation paths to foresee and avoid delays
• Interfacing with customers on functional safety project life-cycle and architecture definition and to support System level safety assessments

Minimum Requirements:

• 5-10 years relevant industry experience in software development on embedded devices.
• Bachelor's/Master's degree in Electronics/Electrical/Computer Science

Skills needed:

• Education: Bachelor degree or above;
• Professional: automotive electronic control and other related professional;
• 5+ years Automotive experience and familiarity with Safety work products, experience with Functional Safety Hardware and/or Software development in semiconductor industry meeting IS0 26262/ IEC 61508 standards - Fully participated with key contribution in safety aspect in at least one automotive electronic and electrical project that meets ISO26262:
  • Proficient in ISO26262 standard, good at FMEA/FMA, FMEDA, HARA, DFA, Co-existence analysis methods
  • Familiar with software and hardware development and testing process of automotive electronic and electrical products;
  • Familiar with functional safety development process and functional safety related tools;
  • Functional safety engineer qualification is preferred, Automotive SPICE development process is preferred.
• Prior automotive experience in ADAS and self-driving systems preferred.
• System level Functional safety analysis experience on Hardware/Software components integration preferred
• SoC/IP integration or verification with good understanding of SoC Architecture and IP design experience preferred
• Requirements Management Tools and establishing traceability for functional safety requirements e.g. DOORS, etc.
• Familiarity with Failure Modes and Effect Analysis (FMEA) and Fault Tree Analysis (FTA) is required experience using tools to perform FMEA, FTA preferred
• Familiarity with hardware failure rate calculation (FMEDA) experience using Siemens 29500 and/or IEC 62380 preferred

Key Responsibilities:

• Own the product marketing strategy for a portfolio of high-voltage power products such as AC/DC, DC/DC, Flyback, and Offline controllers/converters, aligning with business objectives and customer needs.
• Identify and prioritise target markets and customers in automotive and industrial applications through detailed TAM/SAM analysis.
• Lead customer engagement efforts in collaboration with field sales, FAE, and business development teams to drive design wins and revenue.
• Define and drive competitive positioning, value propositions, and messaging for key products and platforms.
• Develop and execute go-to-market and launch plans, including product collateral, training, web presence, and promotional content.
• Partner with R&D and product line teams to influence roadmap decisions based on market feedback, competitor insights, and growth opportunities.
• Analyse product performance metrics (design-ins, revenue, share) and deliver forecasts and strategic insights to business leadership.
• Represent the product line at key customer meetings, industry events, and internal strategy reviews.

Minimum Requirements:

• Bachelor’s or Master’s degree in Electrical Engineering or related technical field.
• 7–10 years of product marketing or business development experience in the power electronics industry.
• Proven success in working with power conversion products such as Flyback, LLC, Buck/Boost, and offline power controllers.

Preferred Qualifications:

• Deep understanding of customer needs and trends in USB-PD, Server, Telecom, Industrial, EV/HEV, and Renewable segments.
• Strong business acumen with ability to balance technical depth and market insight.
• Demonstrated experience in product launches, roadmap planning, and customer/partner engagement.
• Excellent verbal and written communication skills, including the ability to develop executive-level messaging and presentations.
• Comfortable working in a matrixed, cross-functional environment with multiple stakeholders.
• Self-starter with a proactive mindset and strong analytical and strategic thinking capabilities.

This position offers a great opportunity to work on industry leading Radar mmWave sensor devices, targeted for broad applications in the automotive and industrial markets. In this role, you will be the managerial supervisor of a cross functional team working on new and innovative DfT (Design-for-Test) techniques to drive low cost test solutions for Complex / Analog IPs for high volume production testing on roadmap ATE test platforms (Advantest, Teradyne). You will work on cutting edge CMOS process technology nodes, operating at mmWave frequencies (60GHz, 81GHz), targeting a wide breadth of product offerings from high performance and high cost to low power and low cost.

The Test Manager manages the planning, development, and implementation of procedures for the testing and evaluation of the mmWave RADAR device portfolio. In this role, the Test Manager specifies tests to be performed, compiles data, and makes recommendations for changes required in testing equipment procedures, manufacturing processes, new testing requirements and/or design of testing equipment. You will also recommend the purchase of test equipment and long-term strategy and select, develop and evaluate personnel to ensure the efficient operation of the function.
Responsibilities include:

• Develop and drive innovation in test to drive test cost to entitlement
• Develop and drive test methodology, HW & SW, for new IPs
• Optimize test method library and automated test generation tools for production test programs
• Optimize production test programs, including test time reduction activities, and yield Improvement
• Develop and drive TI technology for Design for Test (DFT), design verification, failure analysis and qualification of products
• Translate defect driven test suites to production test solutions that also validate spec performance
• Create and implement highly optimized tester agnostic & design centric test methods
• Analyze test data to thoroughly understand and resolve problems
• Present analysis and conclusions to internal cross functional teams in a comprehensive and effective manner
• Manage, coach, and train a team of product/test engineers to a higher level of performance and ability

Minimum requirements:

• Bachelors in Electrical Engineering or Computer Engineering
• 8 years of relevant experience
• 3 years of managing people and projects
• Proven history of technical accomplishment, leadership, planning, coordinating, executing on multiple projects simultaneously for all silicon verification, characterization, qualification, capacity and test cost reduction activities
• Great breadth of test platform and test technologies
• Advanced level of understanding and use of Advantest and Teradyne ATE
• Extensive ATE test application & testing methods experience
• Solid ability to analyze and understand both analog/digital circuits

Preferred qualifications:

• Intimate knowledge of all NPDE product execution phases from pre silicon DfT engagement through post silicon RTM at entitlement
• Knowledge and expertise across core disciplines of product and test role (DfT, ATE HW, ATE SW, Characterization, Quality & Reliability, Failure Analysis, & RTM)
• Knowledge of digital & analog test methods, high speed interfaces, and RF analog BIST (ORBiT)
• Extensive knowledge of statistics and tools to summarize and analyze large amounts of characterization and production data and make key decisions based on them (mBayse, SpotFire, TestWare, ParmDB, etc.)
• Ability to think outside the box and come up with innovative test solutions that guarantee customer quality at the most efficient and lowest cost possible
• Architectural model level understanding and familiarity with digital designs in TI (Verilog and VHDL designs)
• Track record of innovation in the test methods resulting in elimination of redundant and/or extraneous tests
• Willingness to learn new things even when it might not directly be related to the job role/responsibility
• Experience working with demanding customers with the highest standards in quality and reliability
• Demonstrated leadership skills with confident and charismatic personality
• Demonstrated strong analytical, critical thinking, and problem-solving skills
• Strong verbal and written communication skills
• Ability to work in teams and collaborate effectively with people in different functions
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results
• Experience with integrated circuits and device failure analysis
• Programming skills for automation of automated test equipment tools and infrastructure

Excellent communication and leadership skills are required for project reviews as well as customer presentations. Exhibiting strong leadership qualities – both technical and managerial, and working above and beyond the scope of his / her defined role at all times, is expected from an ideal candidate.

To be considered for this position, please apply.

Texas Instruments is seeking an Analog Design Manager. In this role, you will direct and guide the activities of a research or technical design function responsible for designing, developing, modifying and evaluating analog and mixed signal electronic parts, components or integrated circuitry for electronic equipment and other hardware systems. You may also evaluate final results of research and development projects to assure accomplishment of technical objectives. In addition, job functions include preparing and presenting reports outlining the outcome of technical projects and making recommendations for actions necessary to achieve desired results. As an Analog Design Manager, you may also select, develop, and evaluate personnel to ensure the efficient operation of the function.

Minimum requirements:

• Minimum education (i.e., bachelor's degree in electrical engineering)
• Minimum of 15 years of experience

Preferred qualifications:

• Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
• Strong verbal and written communication skills
• Ability to quickly ramp on new systems and processes
• Demonstrated strong interpersonal, analytical and problem-solving skills
• Ability to work in teams and collaborate effectively with people in different functions
• Ability to take the initiative and drive for results
• Strong time management skills that enable on-time project delivery

Responsibilities may include:

• Collaborate and work in a team environment with Design, Applications, Test, Marketing, Manufacturing, Quality and Reliability in all aspects of new product development, production release to accomplish goals and objectives
• Design bench evaluation PCBs (printed circuit boards) and generating characterizations programs for bench evaluations
• Perform evaluation, debug and characterization of integrated circuits to ensure they meet the product requirement specifications and manufacturing requirements
• Work with failure analysis (FA) to determine root cause of any reliability and qualification failures
• Knowledge of statistics and tools (example: Spotfire) to analyze large amounts of characterization data and determine and set production test limits and predict yield data
• Work with process and package technology development to develop and qualify technologies for new product development
• Work closely with the global manufacturing facilities to address customer specific product quality, yield management and cost reductions issues on mature products. Scope of work could include product spins and derivatives

Minimum requirements:

• Bachelor's degree in Electrical Engineering
• 2+ year's of relevant experience
• Solid understanding of analog and digital circuits their operation and analysis

Preferred qualifications:

• Extensive hands on experience working with different lab equipment for taking data and / or performing device debug or failure analysis. For example use of the curve tracers; return loss analyzers, oscilloscopes and spectrum analyzers.
• Familiarity with ATE tester platforms (Teradyne / Eagle)
• Familiarity with JEDEC / AEC Qualification standards
• Basic IC packaging knowledge is a plus
• Knowledge of statistics and tools (example: Spotfire) to analyze large amounts of characterization data and determine and set production test limits and predict yield data
• Have working knowledge of what is required to take a product from development stage to production
• Ability to work in a team setup comprising of other functional groups
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results
• Strong problem solving, verbal and written communications skills
• Ability to multiplex between projects and be able to maintain project schedules

As an NPDE AI/ML leader, you will be defining, developing and deploying strategic AI solutions by closely working with the domain experts to accelerate new product development.

• Develop deep awareness of Silicon development processes, EDA tools and translate complex problems into roadmaps of elegant touch free solutions for a design/verification/layout/validation/test engineer.
• Set the strategic and technical design of AI architectures, and come up with actionable plans for SW experts and EDA engineers aligning with futuristic goals/ trends in semiconductor development.
• Lead a team of software specialists to define and operationalize forward looking software solutions to centralize operations management for all facets of silicon development i.e. in design, verification, layout, validation and test.
• Embrace AI-driven software technologies, data science & machine learning techniques to transform current flows and development procedures, enable operational efficiency and cost leadership. Leverage statistical approaches, trend and pattern analysis, linear mixed models for random & fixed effects, nonlinear/combinatorial optimization in finite search space, network models, and machine learning for predictions of design behaviour.
• Closely collaborate with design/verification/layout/validation/test technologists and engineers in the company and industry to influence architectures and optimize/customize accelerated development EDA solutions. Responsibilities also involve evaluation of technology approaches to solve real-world problems and participate in standards councils.
• The candidate will manage accelerated development deliverables with a strong quality and productivity mindset – and the solutions should enable development of highly customized semiconductor products aligning with large fluctuations in customer demand at speed and scale

Minimum Requirements:

• Bachelor’s/Master’s degree in Computer Science or Electronics, Electrical Engineering or related field of study
• 8+ Years of Relevant Experience

Preferred Qualifications:

• Good understanding of the semiconductor development process
• 8+ years of experience as engineering expert with progressive experience in developing and deploying AI/ML solutions, preferably in EDA space
• Experience in few of the following areas: algorithms and data structures, parsing, numerical optimization, data mining, parallel and distributed computing, high-performance computing and neural deep learning methods
• Advanced proficiency in system design and architecture, generative AI, machine learning to deliver high-performance software and optimizing of algorithms.
• Strong analytical and problem-solving skills, combined with a passion for research, and technology and the ability to work in teams and collaborate effectively with people in across geographical areas in the world.
• Excellent communication skills and the ability to thrive in a fast-paced, collaborative environment.
• Team-work is imperative in this role