Head Marketing jobs at Salesforce in France, Paris

Job Category

Job Details

You will be expected to have significant experience in marketing, with a strong focus on field marketing, be a dynamic people leader and have proven ability to thrive in a matrix, multi-stakeholder environment. You will be instrumental in evolving our go to market strategy and ensuring the successful business performance of the country.

Primary Responsibilities:

• Lead all aspects of Salesforce marketing for France, including the execution of the Salesforce go-to-market strategy, coordinating all elements of an integrated, regional marketing program, including brand awareness, solution and industry campaigns, events, hospitality programs, content, and digital marketing

• The Head of Marketing partners with the France Leadership team to strategically define and implement the country's marketing plan. They collaborate closely including the sales leadership teams to elevate pipeline visibility and drive continuous improvement initiatives.

• Develop and evolve this comprehensive marketing plan for the country also in conjunction with local Public Relations, Government Affairs, international stakeholders from marketing, and product leadership. Ensure the optimal management of marketing budget, focusing on careful prioritisation of efforts.

• Develop and execute customer-driven, prioritised campaigns to increase customer demand, sales, and positively impact Salesforce brand awareness and momentum.

• Maintain and grow a strong marketing team culture and morale. Develop your team through a deliberate approach to career and performance management. Emphasis on diversity and inclusion.

• Create compelling and differentiated messaging by industry, thread that messaging through all marketing tactics, and develop audience-specific content from the top to the bottom of the funnel.

• Align and integrate efforts across multiple teams to encourage and empower an army of Trailblazer customers to evangelise Salesforce.

• Innovate to deliver the right portfolio of physical and virtual events to drive maximum impact across our region.

• Develop a data-driven digital strategy that intelligently drives our pipeline, revenue and Trailblazer goals.

• Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.

• Represent Salesforce at international and corporate levels; keep International and local management up to date and involved in marketing plans and performance.

• Act as a spokesperson at Salesforce, industry events and with media industry analysts, partners, customers, and other key audiences for company positioning and messaging.

• Be an active and engaged member of the EMEA Marketing Leadership Team supporting the leader of this team to deliver their goals and objectives, while being an instrumental team member in the Local leadership team, part of its Executive Committee

Personal attributes:

• Experienced– A proven field marketing leader with 15+ years experience in a management role.

• Business acumen– Ability to drive impact based on a deep understanding of market trends, business priorities, and our Corporate strategy on both global and local levels

• Great Communicator– Able to understand and translate messages to make them appropriate for your audience. Talk and present to Sr. Leadership, Sales, Marketing.

• Amazing Leader -Proven leadership skills, developing and nurturing teams, talent and skills to innovate and continuously learn and improve.

• Collaborator- Natural collaborator & relationship builder - can work effectively across different disciplines, time zones and cultures and thrives within a matrix organisation. Strong ability to make connections and identify opportunities that drive impact.

• Company Builder

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Posting Statement

Job Category

Job Details

As a Content & Social Media Marketing Lead , your role will be to promote Salesforce brand and products at our Strategic events and through the development of relevant content for our events, website and social media channels.

Key Responsibilities:

• Content: Develop marketing content strategy in alignment with our brand messaging and demand generation objectives.

  • Event content strategy, deployment, and communications:

    • Develop our content strategy for our Strategic events (such as World Tours or Vivatech), our Cloud Summits, and Innovation Days, based on our key personas and industries, working with our French Strategic Events, Customer Marketing, and Demand Generation teams, as well as with our EMEA/US teams, to ensure alignment with our strategic topics and messaging.

    • Deploy this content strategy across our events, build customer journeys at the event by persona, and coordinate the extended marketing teams working on the different content projects.

    • Support Strategic Events communications strategy and execution (internal / external).

    • Analyze other regions' Strategic Events content strategy to identify best practices.
      

  • Content production for brand awareness and demand generation:

    • Develop brand and demand generation content in partnership with marketing, sales, engineers, and communication teams to promote Salesforce brand, messaging, products, and generate demand - such as blogs, ebooks, blog articles, demos, videos, etc.

    • Coordinate content stakeholders and ensure delivered content is fully aligned with go-to-market and business needs, content gaps in the funnel, content engagement performances, and make recommendations.
      

  • Manage our internal Salesforce video Studio:

    • Coordinate the production of video content in the studio with marketing, sales, SE, internal communications, Press team (interviews, podcasts, videos, webinars, etc.).

    • Organize the planning with the different users, manage suppliers and costs, organize training for self-service use, coordinate with other internal teams, ensuring that we optimize its usage vs budget.
      

• Social media: Build and deploy the social media strategy for France on all relevant social media channels, anchored in business objectives. This includes:

  • Developing the editorial strategy in alignment with Salesforce brand and product messaging, key content, and events.

  • Coordinating the editorial committee with the different stakeholders (Customer Marketing, Strat Events, Blog team, PR, Internal communications, HR teams, etc.) and coordinating content production and publishing.

  • Driving the French Social Advocacy Strategy, spanning Execs, SMEs, and Employees, including management of Sprout platform and training.

  • Managing France Social Media Agencies (for content/publication, design, community, advocacy and/or Influencer marketing), including QBRs, reports, and planning.

  • Producing regular reporting and analysis of France Social Media KPIs, using Sprout platform for reporting & listening, presenting to teams, LT, and Execs, and recommending improvements.
    

• General:

  • Manage projects in a collaborative and extremely fast-paced environment.

  • Manage external agencies and budgets.

  • Work with cross-functional internal teams in France or at Headquarters (marketing, PR, internal communications, sales, engineers, alliances etc.) and collaborate closely to develop and successfully execute programs.

  • Master Salesforce communication tools and processes to execute communication strategies.

  • Understand Salesforce's DNA, brand, and product positioning with the ability to ensure consistent, on-brand messaging.

  • Demonstrate a proactive approach to innovation and best practice.

  • Regular communication and best practice exchange with EMEA and HQ counterparts.
    

Required:

• Min 5-8 years experience in a similar role.

• Proven experience in content development and social media management with excellent copywriting skills.

• Excellent interpersonal skills to deal professionally with all local and international stakeholders.

• Excellent presentation skills (in English as well).

• Knowledge of B2B communications, within the tech industry is a plus.

• Fluent in French and in English language.

• Positive attitude and a hearty appetite for hyper growth.

• Autonomy, proactivity, attention to detail, and good doer/team player mindset.

• Think out of the box.

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Posting Statement

Start date:16 September 2025
12/24 months

What will you be doing?

• Assist in the development and execution of marketing campaigns to promote our products/services, brand, and key messages.

• Support the creation of engaging content for various channels, including social media, websites, blogs, press releases, and marketing materials.

• Help manage social media platforms, including content scheduling, monitoring engagement

• Conduct market research and competitive analysis to identify trends, insights, and opportunities for marketing activities.

• Collaborate with internal teams and external partners to coordinate events, product launches, and promotional activities.

• Assist in building and maintaining relationships with media outlets, influencers, and stakeholders to secure press coverage and partnerships.

• Monitor content creation and compile reports on marketing activities, including tracking key metrics and analyzing results.

• Stay updated on industry trends, best practices, and emerging technologies in marketing.

🎓 Who We’re Looking For (Minimum Requirements)

• Are graduating in 2026 or 2027 (Master degree)

• Preferably studying aMarketing, Sales or related field

• "Contrat d'apprentissage" only(please add your rhythm on your résumé)

• Fluent in French & English (oral and written)

• Are passionate about the impact technology can have on the world

• Are a creative problem-solver

• Are ambitious, curious and self-motivated

• Are comfortable adapting to new opportunities and change

• Needs to be based in Paris - presence to the office is mandatory (no remote)

⭐Preferred Qualifications:

• Hard-working

• Creative

Engaging events, including speaker series, intern office events, leadership discussions, and skill-building sessions to enhance professional growth.This is your chance to gain hands-on experience, learn from industry leaders, and build a future in Tech Sales. Don’t miss out—

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