- Develop and implement a differentiated content licensing strategy for Apple TV+, taking into account the service’s unique market positioning, original content strategy and audience demographics. Identify and prioritize key content categories & markets to drive subscriber acquisition/engagement KPIs.- Lead the licensing efforts across multiple regions, including North America, Europe, Latin America, and APAC. Understand regional content preferences while optimizing global content offerings and ensuring regulatory compliance. - Work with Finance to lead all aspects of budgeting and prioritization. Provide regular reporting on licensing KPIs, content performance, and value.- Stay ahead of industry trends, emerging content formats, and evolving distribution models (e.g., AVOD, FAST, etc.). Identify new opportunities for growth through innovative content partnerships or formats.