EY CBS-BMC-Brand Marketing-Marketing Automation-Assistant Director 

India, Kerala, Kochi 

99640863

Your key responsibilities

• Oversight and risk management of the build and execution of marketing automation campaigns, including approval of workflows.
• Oversight of the process of coordinating and liaising with internal stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
• Management of the reporting framework for Marketo including regular reporting to key stakeholders on the performance of marketing activities including both RSVPs and website performance.
• Overall management of the project and compliance frameworks used by the team, ensuring risk is properly mitigated.
• Developing new flows and procedures for new uses of Marketo e.g., Nurture trails, consent management, data hygiene maintenance,
• Ensuring system updates, new processes and new governance are communicated, understood, and followed by team members and key stakeholders.
• Ensure that all external campaigns and online content support the firm’s brand and business strategy and follow risk and quality safeguards set by EY.
• Ensure the teams activity stays within the guidelines of GDPR and other regulations in place in our markets.
• Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners, and participating in industry learnings and webinar (lunch & learn, etc.).

Skills and attributes for success

• Experience with marketing automation platform preferably in Adobe Marketo Engage.
• Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, etc.
• Awareness of Marketo API to co-ordinate between technical teams.
• Proven strong interpersonal with an analytical mindset and problem-solving capability.
• Familiarity with Agile planning and Agile project management skills.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Must be highly organized and self-motivated with a sense of urgency.
• Knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint

To qualify for the role, you must have

• A university degree or college diploma in Digital Marketing or a related field.
• Min. 10 years of experience in Digital/email marketing Strategic, coordination support role.
• Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns at once.
• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Ability to review processes and make suggestions for automation.
• Solid technical skills and expertise with email campaign deployments.
• Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
• Functional knowledge of AEM will be an added advantage for this role.
• Familiarity with complex, multi-national organizations is highly preferred.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you’ll also have

• Strong interest in data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• B2B marketing experience and good understanding of how digital marketing and media help strengthen brand, build relationships, and drive revenue growth.

Technologies and Tools

• Marketo or any other Marketing Automation platform
• Workflow management tools
• Microsoft Office, SharePoint
• knowledge of working with HTML, CSS, and scripting

What we look for

• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.