Job Responsibilities:
- Lead and manage a team of nine audience management professionals, providing mentorship and performance feedback
- Develop and implement audience segmentation strategies to support targeted marketing campaigns
- Oversee the analysis of audience data from various sources to identify trends and insights
- Collaborate with marketing, sales, and product teams to align audience management efforts with business goals
- Ensure compliance with data privacy regulations and best practices, including GDPR and CCPA
- Develop and maintain documentation and standard operating procedures for audience management processes
- Stay up-to-date with industry trends and best practices in audience management and data-driven marketing
- Present findings and insights to senior management, effectively communicating the impact on marketing performance
Required Qualifications, Capabilities, and Skills:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- Proven experience in audience management or data analytics, with at least 2 years in a managerial position
- Strong leadership skills with experience managing and developing a team
- Excellent analytical skills with the ability to interpret complex data and provide actionable insights
- Strong communication and presentation skills for conveying data-driven insights to non-technical audiences
- Detail-oriented with strong organizational and project management skills
- Knowledge of data privacy regulations and best practices
- Proficiency in data processing using SQL, SAS Viya, Alteryx, Python, and Snowflake
Preferred Qualifications, Capabilities, and Skills:
- Experience with other programming languages (e.g., VB, VBA, Java, Perl, Python, C++, Unix shell scripting)
- Master's degree