Manager Media & Social
Area:
Department:Brand Marketing
Director Reporting Line: Media Senior Manager
Indirect/Secondary Reporting Line: -
Location: Shanghai
GSMS Grade:
Number of Personnel Managed:
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
- Developing, implementing, and deploying innovation media / paid social strategy, and maximizeeffective and efficient media /paidsocial
- holistic media / paid social plan to support business, campaign objectives and manage performance
- Responsible forpaid socialstrategy execution and follow up, especially on Red and Douyin to engage and convert consumers for omni-channel
- Evaluatemedia / paid socialperformance of campaigns,during and after execution to identify improvement areas
- Coordinate with brandcomteamand external agencies to ensure high quality and timely campaign delivery
- Understand evolvement of China digital media and seek new opportunities
KPI’s:
- ROMI
- Net Sales
- Operating Profit
- Red SOS
Key Relationships:
- rand Activations
- Membership
- eCom
- External agencies
Knowledge, Skills and Abilities:
- Excellent in PowerPoint and Excel
- Strong planning, multitasking, attention to details and project management skills.
- Good communication and stakeholder management skills.
- Conflict resolution and problem-solving skills
- Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment.
- Be a team player with an open mind and not afraid of any challenges or failures.
Requisite Education and Experience / Minimum Qualifications:
- + years of experience
- Bachelor degree or above
- Prior media / social experience is must
- Fashion / sports industry preferred
- Advertiser’s media / social / digital mkt preferred
- 4A / social agency background preferred
- Fluent in English