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Adidas MANAGER MEDIA & SOCIAL PLANNING 
Portugal, Porto 
98392844

06.09.2024

Manager Media & Social

Area:

Department:Brand Marketing

Director Reporting Line: Media Senior Manager

Indirect/Secondary Reporting Line: -

Location: Shanghai

GSMS Grade:

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

  • Developing, implementing, and deploying innovation media / paid social strategy, and maximizeeffective and efficient media /paidsocial
  • holistic media / paid social plan to support business, campaign objectives and manage performance
  • Responsible forpaid socialstrategy execution and follow up, especially on Red and Douyin to engage and convert consumers for omni-channel
  • Evaluatemedia / paid socialperformance of campaigns,during and after execution to identify improvement areas
  • Coordinate with brandcomteamand external agencies to ensure high quality and timely campaign delivery
  • Understand evolvement of China digital media and seek new opportunities

KPI’s:

  • ROMI
  • Net Sales
  • Operating Profit
  • Red SOS

Key Relationships:

  • rand Activations
  • Membership
  • eCom
  • External agencies

Knowledge, Skills and Abilities:

  • Excellent in PowerPoint and Excel
  • Strong planning, multitasking, attention to details and project management skills.
  • Good communication and stakeholder management skills.
  • Conflict resolution and problem-solving skills
  • Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment.
  • Be a team player with an open mind and not afraid of any challenges or failures.

Requisite Education and Experience / Minimum Qualifications:

  • + years of experience
  • Bachelor degree or above
  • Prior media / social experience is must
  • Fashion / sports industry preferred
  • Advertiser’s media / social / digital mkt preferred
  • 4A / social agency background preferred
  • Fluent in English