Amazon Field Marketing Manager 

China, Zhejiang, Hangzhou City 

982976951

Key job responsibilities
Build systematic and scientific city-level branding metrics and Seller voice collection mechanism.Build the Local Microphone Network together with local service providers, associations, government, industrial clusters, incubation/industrial parks to drive regional brand awareness.Create regional branding toolkit such as branding videos and regional branding contents for all offline and online engagement; develop local Seller stories in video or social format and pitch branding and Seller stories on local media in partnership with the central branding and PR team for branding.Build the Regional Alliance System with service providers/associations and develop the city-level Seller community driving Seller referral and Seller-educate-Seller engagement. Establish the city-level Seller club together with local key Sellers for effective Seller communication.

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion