Purpose:
- Create convincing design concepts for the SMSU assets & events through colour and graphic stories.
- Ensure proper product creation on the products offered by the Sports Marketing Service Unit through preparation of colour sketches, graphic designs and design packs
Key Responsibilities:
- Modify designs of the international inline range considering adidas standards and technical feasibility (e.g. CI, color strategy) to meet internal and external customer needs
- Create colour stories for SMSU ranges in accordance with global adidas design direction and customer specific needs
- Create customer specific graphic designs and develop inline graphics further according to SMSU needs.
- Manage own sports categories in regards to project planning and execution.
- Prepare design packs and other handover documents according to SMSU specfications, ensuring technical accuracy
- Support an efficient process ahnd communication flow between design, marketing and development for all issues regarding the ranges.
- Collaborates with inline design, marketing and development teams regarding colour, graphics and placement ideas based on the customers needs, technical feasibility and brand objectives
- Execute design work according to the visual language of adidas as well as given corporate identity guidelines.
Key Relationships
- Marketing
- Development
- Inline Design teams
- SMSU Assets
Knowledge, Skills & Abilities
- Knowledge of fashion designart and design with clear understanding of visual design concepts and an extraordinary sense for color, color combination, their application and color trends
- Independent and self-responsible worker who pays high attention to detail and is able to multitask
- Good overview of today’s sports products from all area
- Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization
- High level of creativity
- Passion for design
- Knowledge and use of Macintosh computer design softwear/ systems (Ilustrator, Photoshop, Clo)
- Fluent in English (word and writing)
Requisite Education and Experience / Minimum Qualifications:
- Qualified to degree level in Design/Trend related studies, preferable in the area of fashion or graphic design
- At least two years relevant work experience with work experience in a customer orientated design environment (through internships, work experiences or freelancing)