Adidas RETAIL ACTIVATION MANAGER 

Italy, Lombardy 

974827349

Store Activation Strategy

• Focus on yearly marketing activation priorities, KPIs, budget and calendar based on the Global and European activation calendar and toolkits while also leveraging local opportunities (assets, local holidays, heavy tourist periods, product ranges, local sports moments) with your specific store, audience, and stakeholders in mind.
• Execute with excellence the Cluster DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points and across all subunits of the Cluster.
• Play an active role in driving a new partnership model to add physical or digital experiences within the store around campaign launches to give added value, excitement and sharable moments to consumers.
• Lead agency management with briefings for excellent campaign and activation execution
• Ensure process speed and efficiency (budget management, communication flow, reporting, execution plan, alignments with Marketing and Sales parties)
• Provide performance tracking and manage efficiency in ROI

Store Connection

• Constant connection with Store management, as well as knowledge of store business and KPIs.
• Ensure store staff are educated and informed about plans

VM and Windows

• Define the window and launch zone strategy with tManager DTC Activation and Manager VM Activation for defined Business Unit
• Attend regular store walk throughs with VM and Retail / Store Manager counterparts to ensure a flawless consumer journey

People Management & Relationships

• Build a strong internal network with back-office teams to enable creating a speed boat way of working.
• Know and use internal tools for daily efficiency (MWB tracker, GROW, SRM, DAB, SAP etc.)
• Create strong business relation with cross-functional teams, (Retail District Managers, VM, Brand Marketing, Sport Marketing)

Key Relationships:

• Cluster DTC lead
• Cluster Omnichannel team, incl. VM for support in delivering brand campaigns
• Cross-functional Marketing functions (Brand Marketing, PR, Newsroom, Sports Marketing) for connecting to the locally relevant influencers, to drive traffic and raise awareness of Brand Center
• PL Retail organization, Retail Director, District Manager, Brand Center Store Director Manager, local adidas Retail functions
• WE DTC
• Europe Retail Marketing Team to execute the seasonal Brand Center store activation program
• External suppliers, agencies, and vendors for various events and activations on daily basis

KPIs:

• Net sales, Traffic, Market share,Brand NPS
• DTC KPI’s
• MWB Management (efficiency, accuracy)

Knowledge, Skills and Abilities:

• Knowledge of full marketing mix with focus on retail
• Experienced in being consumer obsessed, putting the consumer journey at the heart of everything to encourage dwell, conversion, engagement and traffic
• Highly knowledgeable about WARSAW consumer and landscape through the lens of sport, culture and community
• Time and and problem-solving skills, ability to use good judgment and make strong independent decisions. Demonstrate an inspirational attitude that contributes to a positive team environment
• Forward thinking, creative and innovative mindset with strong organizational and project management skills, drive to constantly persue improvement. Being proactive with ideas and always seeking new ways of working,
• Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance
• Benefit will be relevant contact book of influencers, brands, agencies and partners
• Strong brand understanding and ability to deliver a premium consumer experience in a retail environment
• Passion for sport, the adidas brand and energy for activation
• Solid business acumen and in-depth knowledge of Retail KPIs
• Marketing budget management

• Advanced user of MS Office suite of products
• Basic user of Photoshop or different graphic editing program
• Strong negotiation skills, strong networking skills
• Business English

Requisite Education and Experience / Minimum Qualifications:

• University degree in Marketing, Sales, or equivalent professional experience
• 2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)
• Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred
• Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
• Fluency in English