NICE Partner Marketing Director - International EMEA/APAC 

United Kingdom, England, London 

969263417

Key Responsibilities:

• Partner Marketing Strategy:
  Develop and execute integrated partner marketing strategies that align with regional sales goals and global brand initiatives across EMEA and APAC.
• Partner Relationships & Advocacy:
  Build strong relationships with key partners, nurturing joint marketing opportunities, and establishing long-term advocacy and brand alignment.
• Campaign Execution & Events:
  Lead the planning and execution of joint campaigns, digital marketing initiatives, and partner-led and third-party events. Drive partner engagement through tailored programs that reflect regional nuances.
• Sales Alignment & Support:
  Collaborate closely with regional sales teams to support partner-driven pipeline, providing enablement, lead-generation programs, and sales collateral that amplifies joint value propositions.
• Marketing Development Funds (MDF):
  Manage and optimize the allocation and ROI tracking of MDF, ensuring alignment with strategic priorities and compliance with internal processes.
• Loyalty & Incentive Programs:
  Design and oversee loyalty and incentive programs to motivate partner performance and deepen partner commitment.
• Partner Relationship Management (PRM):
  Drive utilization and continuous improvement of the PRM platform to support partner onboarding, enablement, content delivery, and campaign execution.
• Team Leadership:
  

Requirements:

• 8+ years of experience in partner/channel marketing, with 3+ years in a leadership role covering international markets.
• Proven track record of delivering results through co-marketing programs, joint campaigns, and partner enablement.
• Deep understanding of the EMEA and APAC business landscape, cultural nuances, and partner ecosystems.
• Strong experience managing MDF and PRM tools (e.g., Zift, Allbound, Impartner, Mindmatrix).
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally and influence at all levels.
• Strategic mindset with the ability to execute at pace in a dynamic, high-growth environment.
• Experience in B2B technology, SaaS, or enterprise software strongly preferred.

VP, Marketing, International