Adidas SENIOR MANAGER BRAND COMMUNICATIONS FCC 

Singapore, Singapore 

968037897

Senior Manager Brand Communication FCC, GCA

Director Reporting Line:

KIDS & FCC

GSMS Grade: M

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

She/he will be driving the overall brand equity creation process from with a strategic focus on Consumer insights,Ideas Development, Creative &social / offline activation Development & Execution

uplift on the market.

In this context, she/he be working with internal key stakeholder & external agencies, partnersto deliver brand objective on consistent basis.

take leadership role to drive success of key initiativewithin sports performancein parallel.

KEY RESPONSIBILITIES:

• Use market, industry, regional, consumer data and insights to identify best opportunities.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Develop IMC campaign base onbrandcalendar across ATL/BTL/social/PR to ensure maximum impactandefficiency.
• Engage with brand partneron FCC to create success together
• Formulate and communicate the strategies with x-function team(media team, CRM, retail marketing, SPOMA and cultural marketing)to ensure the best-in-class execution.
• Work closely with BU, CCS and the other key stakeholderstoensure the retail/brand calendar and integration of brand com support
• Capable to leverage and facilitatex-catcampaign assets shootingto make the best use of brand partners
• Plan and manage the marketing working budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.

KEY CRITERIA

• Working experience in/with sports brand, retail industry, and FMCG and start-up company will be preferred.
• Demonstrate strong story telling capabilities from ideation / crafting to articulation.
• 8 – 10 years proven experience inbrand comm orproduct marketing function,with at least 3 years in a managerial position.
• passionandknowledgeonsportswill be value add.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.