מציאת משרת הייטק בחברות הטובות ביותר מעולם לא הייתה קלה יותר
Sony Official Accounts Operation PIC China, Shanghai 962426992
1. Strategic Planning
and etc.), delivering content that resonates with COI audiences. Optimizedemographics to support exposure, conversion and retention.
- Develop annual operational plans foraccounts based on brand positioning and product marketingobjectives/strategies.
2. Content Creation & Management
- Lead content production (from topic ideation, scriptwriting, review to publishing), ensuring alignment with platform trends and brand identity.
- Capture trend topics to produce viral content and uplift engagement metrics (likes, comments, sharesand etc.
- Support LM on managing the brand’s social account matrix, coordinating multi-account resource and ensuring cross-platform content synergy.
3. Public Opinion Management & Crisis Response
- Monitor comments, private messages and buzz sentiment across official accounts in real time, deal with negative feedback promptly.
- Develop crisis management strategies (PR statements, public opinion guidance) to safeguard brand reputation.
- Generate public opinion reports regularly to identify potential risks and propose mitigation plans.
4. Data Analysis & Optimization
- Track key metrics of KPI (followers demographics, views, engagement, ROI, conversion rates) and deliver actionable insights through regular reports.
- Stay updated on platform algorithms and industry trends to refine operational strategies/action plans.
Requirements:
- 3+ years in social media operation with proven experience in building accounts from scratch on
- Familiarity with Red/Weibo operation and multi-platform synergy management.
- Experienced in public opinion monitoring and crisis response.
- Strong content intuition with creative planning and copywriting expertise.
- Data-driven decision-making skills using analytics tools.
- Leadership, cross-department communication and multi-tasking abilities.
- Advanced negotiation skills for vendor coordination.
We recognize that each and every one of us is original and different.
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