You will also support the sales team driving growth in Apple’s wearables and accessories products in EMEIA. You will be expected to build robust commercial cases for growth initiatives with the team on products ranging from cables and power supplies to Apple Watch, Beats, AirPods and as it grows and potentially expands to broader routes to market, Apple Vision Pro. You will be part of devising the demand generation strategy for these products and advocating for their inclusion in pan-EMEIA activities where feasible. You will analyse performance and identify areas for potential improvement, making recommendations to a senior audience to help drive further growth.In both areas of the role you will represent the central consumer finance team across the broader sales finance team and share findings in various forums.