Purpose & Overall Relevance for the Organization:
- Drive eCommerce sales for adidas Hong Kong through official channels & 3rd party platform
- Develop eCommerce business plan, manage core projects including both digital development and business collaborations/partnerships
- Track and analyse eCommerce KPIs, develop business reports and offer actionable insights
Key Responsibilities:
- Sales planning, forecasting & tracking for official channels & 3rd party platform
- Lead end-to-end analytics for eCommerce covering sales, products and full spectrum of digital KPIs, transforming data into valuable insights for business actions
- Ensure data accuracy (e.g. sales data validation, tracking implementation audits), optimize data tracking setup with corresponding support team
- Support regular business reporting, build customized / automated reports for regular performance tracking
- Collaborate with stakeholders to understand operational challenges, identify streamlining / growth opportunities and drive enhancement solutions
- Develop comprehensive eCommerce project plan based on available insights & business requirements, manage prioritized enhancement tasks & initiatives with corresponding stakeholders
Knowledge, Skills and Abilities:
- 8 years or above proven experience in e-commerce business operations & analytics
- Expertise in analytics / reporting / visualization tools including but not limited to Power BI, GA4, Adobe Analytics, Kibana, Amplitude, Appsflyer
- Exceptional analytics and problem-solving skills with strong understanding of online retail business / digital consumer journey
- Highly organized and strong capability in project coordination
- Great business sense with strong fashion / product knowledge, familiarity with sports/fashion retail metrics
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business Management / eCommerce or relevant disciplines
- Min. 8 years relevant working experience in retail / e-commerce industry required
- Fluent in Cantonese, Mandarin, and English
- Proficient in Microsoft Office applications
- Hands on experience of data analytics & reporting tools