Adidas SENIOR MANAGER SPORTS MARKETING_BB 

Vietnam, Ho Chi Minh City 

932406977

: Global

Brand Marketing

Direct Reporting Line: Senior DirectorSports Marketing

Indirect/secondary reporting line: -

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with ourBB athleteswithin the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as theleadingGlobalBasketball

• BB

• Key driver and implementer of the global brand marketing plans forBB

• BB athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as thetopinBasketball.

• Creation and implementation of a mutually agreed local strategicpartnerplan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)

• Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

Key Responsibilities:

• BB.
• Lead annual strategic planning forAthletes/Partnerswithin the China market.
• Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
• Ensure proper implementation of the Global BrandPartnershipStrategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Responsible for the effective application / implementation of contractual rights granted on the local level.
• Develop a mid / long term strategic business plan in the local market in close cooperation with the GlobalPartnerDirectors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.
• Drive, steer and implement seasonal local marketing plans for thepartnerswhich deliver towards the overall strategic plan in partnership with key business functions, including
  • Drive Commercial / Product Marketing Strategy products including local B2B.
  • Driving the BrandPartnershipStrategy in close alignment with Global and Local Brand Communications
• Drive, challenge and develop thepartnerbusiness against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Constant tracking and analysis ofBBbusiness, working with key business functions on contingency plans as required.
• Effectively manage and implement the budgets.
• Ensure premium service whilePartnersare in China (tours, local extensions, etc.)

• Work with both Global and China organizations to align to wider SBP documents.

Key Relationships:

• adidas Brand Comms GCA
• BBon–site offices/representatives

Knowledge, Skills and Abilities

. Additional the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation skills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations

KPI’s:

• Net Sales/Profitability
• SKU Efficiency
• Marketing Budget Application (ROI)
• Realization of contractual rights
• Sets team and individualobjectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Minimum 8 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Account Management.