Strategic Ownership: Lead and execute comprehensive multi-channel GTM plans from inception to completion by leveraging creative concepts that you will champion.
Content Creator: Demonstrate your ability to generate versatile content pieces, (avoiding the generic tone of voice of ChatGPT). Crafted to disrupt B2B norms, embody the genuine, on-brand Yotpo voice, to strategically serve us across various channels, including paid, organic, email marketing, micro copy, webinars, events, and more.
Team Collaboration: Foster seamless collaboration with cross-functional teams across the organization, from project briefing to the execution of best-in-class campaigns, designed to build yotpo’s brand, guide prospects in the right direction and support the adoption of new features for existing customers globally.
Trend Awareness: Exhibit a keen eye for industry trends and their relevance to our brand. Integrate these trends seamlessly with Yotpo’s distinctive tone of voice, fostering an environment of innovation and efficiency.
Data-Driven Insights: Utilize data-driven insights to inform and optimize marketing strategies. Leverage analytics and key performance indicators to measure our main KPIS and the success of campaigns
About You:
Language Proficiency: Native English speaker.
Experience: Over 5 years in marketing, preferably with exposure to B2B SaaS.
Actionable Creativity: Translate creative ideas into practical action items and execution.
Self-Motivation: Set and achieve targets autonomously.
Content Management: Efficiently create content that aligns with Yotpo’s objectives across the entire customer funnel.
Results Driven: Thrive in a fast-paced environment, focused on delivering measurable outcomes.
Team Player: A true team player who plays for the team!
Bonus Skills: eCommerce Familiarity: Experience in eCommerce is a plus.