EY Public Relations Specialist 

Canada, Alberta, Calgary 

910988237

As a Specialist — Public Relations (PR), you will team with brand, marketing and communications (BMC) functions to develop thoughtful, integrated and forward-thinking PR strategies, approaches and materials to drive media coverage and engagement around a variety of business priorities.

Your key responsibilities

• Connect PR initiatives to business goals and broader objectives of the national BMC team.
• Provide interview prep/media training and strategic advice to leaders and spokespeople.
• Draft and edit press releases, key messages, briefing documents, talking points, statements, bylined articles, blogs and more.
• Develop and leverage relationships with national, local and trade media.
• Proactively work with internal clients to draft robust media and social media plans and materials for key industries, service lines, events, sponsorships and other initiatives.
• Follow news cycles and market trends to identify proactive opportunities.
• Distill complex, technical material into compelling, newsworthy content with unique points of view and line of sight into content whitespace areas in the market.
• Monitor media coverage and prepare weekly coverage updates, as well as quarterly reports.
• Develop and manage a database of media contacts and build targeted media lists for initiatives.
• Lead formal media training for identified spokespeople and leaders.
• Assist with communications planning to manage crisis response and issues-based inquiries.
• Liaise with translators, digital and social experts, marketing teams and internal stakeholders.

Skills and attributes for success

• Ability to translate complex business topics into compelling and engaging communications that are fit for the respective audience and channel.
• A strategic and growth mindset focused on generating new ideas to elevate the EY brand.
• Talent for identifying compelling story angles that support strategic objectives.
• Have a strong understanding of the Canadian media landscape and ability to develop and maintain journalist and reporter relationships.
• Readiness to work in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects, while operating with a sense of urgency.
• A team-player with a strong desire to learn and collaborate as part of an integrated team.
• Familiarity using media monitoring tools, such as Cision and/or Meltwater.

To qualify for the role you must have

• Post-secondary education in communications, public/media relations, journalism or related field (post-grad certificate in PR preferred).
• Proficiency in English, French is an asset.[VM1]
• Minimum three to five years’ experience in a related field.
• Outstanding written, oral and presentation skills.
• Existing relationships with Canadian media.
• Previous digital channel or social media copy development experience is considered an asset.

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for yo

The salary range for this job in British Columbia is $68,000 to $102,000. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.