MSD Product Manager 

Malaysia, Selangor, Petaling Jaya 

908132036

Job Description

Marketing Management

• Develop marketing /launch plans in-line with global strategy for local execution.
• Develop mutually sustainable strategies and implement to various customer persona simultaneously.
• Uses in-depth knowledge of marketing strategies to set short- and long-term strategy at a local and/or regional level and differentiates between strategic marketing and tactical execution to ensure that the strategy is driving the tactics.
• Short term and long term budget planning, analyze and assess risk/ opportunities for assigned franchise
• Drive marketing programs/ campaigns and deliver on product objectives
• Provide training and timely product updates to the sales team
• Plan and execute market research studies
• Propose and manage annual product promotional expenditure to agreed targets
• Innovative utilization of data and analytics to uncover new market opportunities or solve business challenges.
• Drive digital marketing integration into very facets of brand management.
• Appropriate allocation of resources and support to encourage and inspire creation of effective digital contents or solutions which will drive customer action or behaviors.

Sales Management

• Lead the team to achieve agreed sales and market share targets
• Sets territory sales targets and promotional grid in conjunction with marketing requirements
• Ensure team operates within company policies and standards
• Work with Training and Development Department to improve field force effectiveness
• Field visits and coaching of sales team
• Customize coaching approach based on performance readiness and behavioral style of coachee.
• Coach sales team to achieve performance standard by setting clear short term and long term behavior objectives and performance outcome.
• Guides sales team in developing their data analytics skills to build a data-driven organization
• Guides sales team in understanding complex account interdependencies in order to develop both short- and long-term account plans in conjunction with a wide array of stakeholders and lead execution to deliver on the account plan.

Stakeholder Engagement

• Relationship Building: Build and maintain strong relationships with key stakeholders, including healthcare professionals, distributors, and internal teams.
• Market Insights: Gather and analyze market insights to inform strategic decisions and enhance product positioning.

People Development

• Recruitment, on-boarding, lead, mentor, and motivate the Sales & Marketing Executives, fostering a high-performance culture of new team member(s)
• Implement coaching programs and development plans to enhance the skills and capabilities of the Sales & Marketing Executives, ensuring they are aligned with franchise goals and company values.
• Conduct regular performance discussions with direct reports and provides feedback for performance and capability improvement
• Development and retention of talents

Finance Management

• Be accountable for P&L of assigned franchise
• Ensure overall spend within agreed budget to drive maximum ROI

Administration and Other Responsibilities

• Provides report for senior management as required
• Prepare and present regular reports on franchise performance, marketing effectiveness, and sales results to senior management.
• Utilize data analytics to assess the impact of marketing initiatives and inform future strategies.
• Checks monthly expense reports to ensure that they are correct, accurate, and for appropriate business purposes
• Other responsibilities as required by Management

Current Contingent Workers apply

Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Business, Business Decisions, Coaching, Creative Campaign Development, Digital Marketing, Integrated Marketing, Interpersonal Relationships, Management Process, Marketing Budget Management, Marketing Data Analysis, Marketing Initiatives, Marketing Management, Marketing Strategies, Marketing Strategy Implementation, Market Research, Organizational Performance Management, Pricing Strategies, Product Lifecycle Management (PLM), Project Management, Software Product Management, Stakeholder Engagement {+ 5 more}

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