To increase Brand Desire through connecting channels to consumers via a compelling range of products at the point of sale.
Responsibilities:
Primary Responsibilities
Category Management (Range, Net Sales Forecast-Value/Volume)
Provide inputs to the development of the overall Go to Market plan according to the Indonesia market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive
Align with SEAPAC on Category direction, including range size, pricing/margins, retail launches, and allocations
Align with Indo Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
Participate in the planning of account marketing plans related to product launches(including campaign door lists)
Deliver an accurate monthly Category Net Sales forecast (Net Sales, Standard Margin), working with Indo Channel leads and Indo Finance
Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target,Best in Class Consumer Experience, Go-To-Market with a Indo Distribution Strategy, as aligned with SEAPAC
Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
Provide Indo Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space
Optimize the SPEED program with the Channels
Monitor PLC list to ensure each category’s pricing structure is protected
Actively Support Sell-In and Key Account Pre-Line Meetings
Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)
Drive the E2E/Go-To-Market process
In-Depth Understanding of Consumers and Competitors
Understand how the Brand is positioned in the market versus the Competitor/s
Monitor Market Trends and Competitor Activities to identify opportunities and gapsTeam & Self- Development
Constant evaluation to develop performance
Consistently look for challenges and opportunities to improve business
Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management
Qualifications/ Experience:
Bachelor’s degree in Business/Marketing Management
At least 5 years of Trade Marketing or Merchandising experience with a recognized brand
Results-oriented with exposure to sales experience preferable; must have the ability to influence others within an organization
Strong numerical skills
Advanced skills in Excel, Word and Powerpoint
Excellent oral and written communication skills with the ability to interact at all levels of the organization