- Strategically plan and execute public relations initiatives supporting hardware, software, services, values and retail in line with global and local priorities, insights and challenges. - Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives. You’ll work collaboratively with other critical functions to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout.- Use outstanding knowledge of the local traditional and social media landscape to broaden and deepen our connections with consumer, lifestyle, technology, business and trade outlets, as well as emerging media.- Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes.- Support the broader business and leadership teams through crisis management, internal communications, executive profiling and speaking opportunities, external partner communications, and providing communications counsel to leaders where required.- Coordinate key press briefings, press tours, attendance at special events, compile coverage and report on results.- Define and deliver product seeding programs to support launches, momentum campaigns and content reviews. Identify new opportunities and develop experiences for media and creators to seamlessly interact with our products and services.- Ability to travel within India and internationally.