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Apple Lead Generation Analyst United States, Texas, Austin 88831108
05.09.2024
Description
Pardot Management:Administer and optimize Pardot to ensure efficient lead generation processes.Create and manage marketing automation campaigns, including email campaigns, and lead nurturing workflows.Monitor and analyze Pardot performance metrics, providing insights and recommendations for improvement.Troubleshoot and resolve any issues related to Pardot and its integration with other systems.Reporting & Analysis:Generate and present regular reports on lead generation metrics, campaign performance, and Pardot analytics.Use data-driven insights to inform decision-making and strategy adjustments.Track and report on industry trends and best practices to continuously enhance lead generation efforts.
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in lead generation, marketing automation, or a related role.
- Proven experience managing Pardot or similar marketing automation platforms.
- Strong understanding of lead generation strategies, contact management, and marketing analytics.
- Proficiency in CRM systems (e.g., Salesforce) and data analysis tools.
- Excellent communication skills, with the ability to present complex data in an understandable manner.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Preferred Qualifications
- Pardot certification or similar certification in marketing automation platforms.
- Experience working in a B2B environment or with enterprise-level marketing strategies.
- Knowledge of SEO, SEM, and other digital marketing channels.
Additional Requirements
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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