GE HealthCare Senior Marketing Manager - Surgery AKA 

South Korea, Seoul 

886683576

You will be responsible for: (1) New Products Introductions, Product Mix, Price positioning, and Promotion of the Surgery OEC portfolio in the zone. (2) Market Intelligence, (3) Sales tools, Quoting tool, and Marketing Collaterals, (4) Commercial/Marketing programs to drive funnel and IB retention. (5) Internal alliances s.a. Services. (6) Product Sales training, Tradeshows, Events & Workshops. (7) Input to product roadmap & continuous feedback to global.

Essential responsibilities

• Develops strategic and operational marketing plan in coordination with the sales leader and zones
• Provides thought leadership on products market positioning / price / margin realisation
• Responsible for dissemination of information on product and clinical trends, new procedures and new products or options.
• Drives sales teams to identify key reference sites for new product introductions
• Supports the sales specialists with handson remote demos from the Dubai showroom / workshops/ conferences to win deals with those future reference sites
• Establishes regular and ongoing linkage to the Upstream Marketing team
• Ensures that all new products are clinically relevant and all clinical needs are translated into technical and performance specifications
• Inputs into Product Planning on customer needs
• Builds strong relationship with key opinion leaders in order to develop programs for promotion of our products and coordinates clinical experts for workshops and presents at those.
• Drives the marketing regional collaboration and coordination with third party companies (robotics, navigation, etc) to create relevant solutions and tools for the sales team to win in these clinical domains
• Develops plans and executes local congress organization.
• Organises and supports team trainings on products, competition from the Dubai showroom
• Develops marketing material for sales teams and localizes content for account managers
• Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
• Complete all planned Quality & Compliance training within the defined deadlines
• Identify and report any quality or compliance concerns and take immediate corrective action as required
• Knowledge and understanding of all Global Privacy and Anti-Competition Policies and operates within them to ensure that no company policy or law is broken
• Knowledge and understanding of all Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy law is broken
• Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs

Requirements / Qualifications

• Bachelor’s / advanced degree in engineering / management / related field with 7+ years’ experience in Business Management, ProductMarketing/DevelopmentOR equivalent years of experience
• MUST have Surgical C-Arm experience/knowledge
• Proven ability to work with regional and global teams to bring out region-specific outcomes
• Strong business acumen; financial and organisational skills
• Advanced negotiation, problem solving and influencing skills
• High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships
• Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization
• Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward thinking and customer-first attitude
• Strongly compliance driven
• Demonstrated ability in managing the matrix structure and building effective networks
• Establish and maintain positive work relationships with peers, management, and customers displaying willingness to understand diverse points
• Willingness and ability to accommodate working with different time zones and travel >30% of the time

Desired Characteristics

• Master’s degree in Business is preferred
• Demonstrated mastery in a minimum of 3 critical growth trait competencies viz. External (customer & patient) focus, Lean mindset, Entrepreneurial spirit, Creativity & Act boldly, Inclusive leadership
• Experience in managing a matrix organization with multi-cultural teams and multi-markets businesses
• Strong track record in high technology, capital equipment product and solution sales

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.