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As the Campaign Manager, you will orchestrate end-to-end execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effectiveness standards.
As a Campaign Manager, you will be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility.
• Campaign management: Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
• Stakeholder collaboration: Forge strong partnerships with Global Delivery Services, cross-department stakeholders/multiple EY internal teams, and external vendors/third-party agencies, fostering an environment of collaboration to achieve campaign objectives.
• Performance analysis: Employ analytical tools (e.g., Adobe Analytics, Power BI) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
• Program support: Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.
• Campaign management: Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals
• Organization and prioritization: Efficient management of multiple responsibilities with exceptional organizational skills and keen attention to detail, ensuring accuracy and excellence in both simple and complex tasks and projects
• Business acumen: In-depth understanding of our company's landscape and strategic priorities
• Communication: Exceptional written and oral communication and proofreading skills, conveying complex ideas effectively
• Analytical and critical thinking: Proficiency in analytical thinking and creative problem-solving
• Networking, teamwork, and stakeholder management: Skilled in building relationships with internal and external stakeholders
• Data analytics and visualization: Experience with tools like Adobe Analytics and Power BI
• Email marketing and social media management: Familiarity with email marketing tools, social media platforms
• Creative problem solving: Ability to innovate solutions bridging BMC expectations and GDS capabilities
• Stakeholder feedback: Skill in collecting and applying stakeholder feedback for campaign enhancements
• Team leadership: A motivational team player adaptable during peak periods.
• Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.
• Experience: Over 5 years of end-to-end campaign management experience and more than 9 years in B2B marketing or related field, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.
• Prior experience in B2B brand & marketing settings
• Track record of event execution, B2B brand exposure, and project management
• Familiarity with digital marketing analytics and bridging expectations with capabilities
• Microsoft Office Suite (Excel, PowerPoint)
• Adobe web platforms
• Analytics tools
• Email marketing tools
• Data visualization tools
What we look for
• Creative problem solving
• Organization and prioritization
• Business acumen
• Analytical and critical thinking
• Exceptional written and oral communication skills
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
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