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Adidas CATEGORY MANAGER SEE 
Netherlands, North Holland, Amsterdam 
867672487

06.04.2025

What you will do:

  • Act as the local representativefor the respective Business Unit (BU) Category Manager, supporting the implementation of the category strategy across the cluster and various zones.
  • Champion the Business Unit’s vision internally and externally, serving as a key ambassador to promote alignment and engagement.

  • Bridge connections between the Go-To-Market (GTM) South Team, Cluster, and Zone Teams to ensure seamless communication and collaboration.

  • Contribute to strategic planning by providing insights and input to shape the business plan in alignment with EU BU strategies and guidance from the Line Manager.

  • Support EU BU decisions on local product ranging and forecasting by providing key data insights, including quantitative and qualitative analysis, mark-up recommendations, pricing adjustments, segmentation, and allocation support as needed.

  • Monitor category performance by maintaining regular analytics on sell-in and sell-through results (with support from Finance, Sales Coordination, and Business Development teams) to drive sustainable growth.

  • Support GTM presentations by collaborating with the Cluster GTM Team to prepare and deliver compelling presentations that align with strategic goals.

  • Track and analyze market trends to identify growth opportunities and ensure category relevance in the market.

  • Ensure operational excellence throughout the GTM process by managing all related activities and ensuring alignment with market needs.

  • Serve as the key connection point for sales teams, category champions, and brand colleagues across four zones (France, Italy, SEE, Iberia), ensuring alignment on category-specific topics and initiatives.

  • Advise on pricing strategies by providing insights on country price-grouping and submitting exception requests during the pricing process when necessary.

  • Support sell-in and sell-out initiatives by ensuring effective execution and alignment with category objectives.

  • Manage the sample order process for South Europe, ensuring alignment with Line Manager direction and MOPs (Merchandising Operations) guidance.

  • Ensure consistency in sell-in tools by tailoring and reviewing local materials to align with EU standards while minimizing customized solutions.

Skills you will need:

  • Proven experience (5 years minimum) in GTM execution, category management, or product marketing within the sports, fashion, or consumer goods industry.

  • Bachelor's or Master's Degree in Marketing, Economics or other Business-relevant area

  • Consumer-focused with deep product and range understanding across multiple categories

  • Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.

  • Pro-active and end-to-end mindset

  • Ability to work in a fast paced environment with different international cultures

  • Excellent communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business

  • Outstanding flexibility and discipline to work on a fast-paced calendar

  • English knowledge (written and oral) on a professional level (C2)

  • Ability to travel, domestic or international, as required

Life at adidas:

  • Competitive compensation
  • Annual bonus
  • Private Life & Health insurance
  • Hybrid working model
  • Monthly meal tickets
  • Fuel allowance
  • Employee discount on adidas products
  • Premium gym discount
  • Company laptop & mobile phone
  • Free access to learning platform
  • Pension plan eligibility
  • Employee Assistance Program (personal counseling on variety of topics)