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IBM Associate Director Applied Marketing Analytics India, Karnataka, Bengaluru 866703290
26.06.2024
As a Data Scientist at IBM, you will help transform our clients’ data into tangible business value by analyzing information, communicating outcomes and collaborating on product development. Work with Best in Class open source and visual tools, along with the most flexible and scalable deployment options. Whether it’s investigating patient trends or weather patterns, you will work to solve real world problems for the industries transforming how we live.
- Team Building and Leadership:
- Recruit, lead, and inspire a high-performing marketing analytics team.
- Foster a collaborative and innovative team culture that encourages continuous learning and growth.
- Cultural Architect:
- Instill a data-centric mindset within the marketing department and across the organization by promoting the value of analytics in decision-making.
- Promote a culture of experimentation, continuous learning, and strategic use of data.
- Business Alignment:
- Collaborate closely with marketing teams to understand business objectives and align analytics initiatives to support them.
- Translate marketing goals into actionable analytics projects that drive informed decision-making.
- Strategic Vision:
- Develop and execute a comprehensive marketing analytics strategy aligned with overall company goals.
- Lead the evolution of our marketing analytics capabilities to stay ahead in a dynamic market.
- Impactful Insights:
- Utilize advanced analytics techniques to extract meaningful insights that directly contribute to improved marketing performance.
- Establish and monitor key marketing metrics to assess the effectiveness of campaigns and initiatives.
Required Technical and Professional Expertise
- 10 years of experience in marketing analytics
- Proven experience (4+ years) in a leadership role in marketing analytics.
- Successful track record of building and managing high-performing analytics teams.
- Demonstrated ability to align marketing analytics initiatives with broader business objectives.
- Deep understanding of marketing technologies, data tools, and analytics methodologies.
- Excellent communication skills with the ability to convey complex insights to both marketing and non-marketing stakeholders.
- Experience collaborating with other to develop insights, competitive analyses, and scalable solutions.
Preferred Technical and Professional Expertise
- Solid understanding of statistics and other data science techniques a plus
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