Yotpo Lifecycle Marketing Manager 

Israel, Tel Aviv District, Tel Aviv-Yafo 

865181651

Key Responsibilities:

This role encompasses a diverse range of areas, including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.

• Develop and implement a lifecycle marketing strategy that enhances customer engagement, retention, and loyalty.
• Map out the customer journey and create targeted marketing campaigns for each stage.
• Design and deliver customer enablement programs, such as onboarding and training sessions.
• Develop self-service resources like knowledge bases and tutorials.
• Execute multi-channel marketing campaigns to drive engagement and retention.
• Implement loyalty and rewards programs to encourage customer retention.
• Identify and pursue upsell and cross-sell opportunities.
• Create targeted marketing campaigns aimed at increasing customer lifetime value.
• Build strong relationships with key customer stakeholders to drive advocacy and referrals.
• Manage customer advocacy programs, including events and user groups.
• Utilize customer data and analytics to identify trends and areas for improvement.
• Develop and maintain dashboards and reports to track marketing effectiveness.

Qualifications:

• 3+ years of experience in lifecycle marketing, growth marketing, customer marketing, or customer retention marketing within a SaaS B2B environment.
• A growth-minded marketer with 3-5 years of experience in B2B marketing roles.
• Proven track record of driving customer engagement, retention, and growth through effective marketing initiatives.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• A passion for customer success and a deep understanding of SaaS business models.
• Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment.