Key Responsibilities:
This role covers a diverse range of domains including lifecycle marketing strategy, customer enablement, engagement and retention campaigns, growth marketing, customer advocacy, and data-driven insights.
- Develop and implement a lifecycle marketing strategy to enhance customer engagement, retention, and loyalty.
- Map the customer journey and create targeted marketing campaigns for each stage.
- Design and deliver customer enablement programs, including onboarding and training.
- Develop self-service resources like knowledge bases and tutorials.
- Execute multi-channel marketing campaigns to drive engagement and retention.
- Implement loyalty and rewards programs to incentivize retention.
- Identify and execute upsell and cross-sell opportunities.
- Develop targeted marketing campaigns to increase customer lifetime value.
- Foster relationships with key customer stakeholders to drive advocacy and referrals.
- Develop and manage customer advocacy programs, including events and user groups.
- Utilize customer data and analytics to identify trends and areas for improvement.
- Develop and maintain dashboards and reports to track marketing effectiveness.
Qualifications:
- 3+ years of experience in lifecycle marketing, growth marketing, customer marketing, or customer retention marketing in a SaaS B2B environment
- A Growth-minded marketer with 3-5 years of experience in B2B marketing roles
- Proven track record of driving customer engagement, retention, and growth through marketing initiatives.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Passion for customer success and a deep understanding of SaaS business models.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.