3M Segment Marketer 

China, Shanghai 

854235676

Job Description:

• Translates end user needs into relevant, compelling and collective 3M story, working with Portfolio Managers to more effectively market/sell the right programs/product solutions
• Responsible for current portfolio penetration growth, as well as new product/solution opportunity development (NPI contributor, Class 3-5 dependent upon business model)
• Supports commercialization launches that coincide with the needs/wants of the customer across diverse end user segments
• Provides guidance on end to end alignment of resources to local segment activities avoiding conflicting focus and diluted resources on portfolio execution
• Focuses on end users to bring them the full 3M portfolio
• Leads marketing cycle and approach for the organization with knowledge of the customer, insights, market, and opportunities
• Creates market segment focused marketing plans and programs to drive growth including:priority objectives, strategies, tactics, with clear metrics related to growth
• Provides strategic thought-leadership for the division on segment related to sales coverage models, GTM models, Customer Experience, new product ideation, product portfolio market share and market penetration, etc.
• Owns the results and activation of segment specific campaigns across the customer journey in cooperation with sales and mkt functions.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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