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CheckPoint PPC Campaign Manager 
Israel, Tel Aviv District, Tel Aviv-Yafo 
845808618

25.03.2025
Key Responsibilities
  • Develop performance and grow our wide portfolio of media channels, affiliates and content syndication partners.
  • Seek and develop new business opportunities with cutting edge media platforms/vendors.
  • Create, test and optimize campaigns on different platforms (Google, Facebook, LinkedIn, Taboola, Outbrain, Review websites, etc.).
  • Build and execute the growth strategy for managed channels.
  • Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
  • Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
  • Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials.
  • Negotiate and evaluate content syndication and media buying opportunities.
Qualifications
  • 4+ years of experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc. - A must.
  • 2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage).
  • BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.
  • Experienced in working with marketing and analytics tools such as: Salesforce, Marketo, Google Analytics, GTM, Looker, PowerBI, etc.
  • Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
  • Highly proficient in spoken and written English - a must
  • Ability to work in a fast-paced environment.
  • High level of analytical and problem-solving skills with strong attention to details.
  • Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.