Bachelor's degree in Engineering, Mathematics, Statistics, Analytics, Economics, or a related quantitative field, or equivalent practical experience.
5 years of experience in media analytics, advertising business, digital media and marketing, consulting or financial analysis.
Preferred qualifications:
1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
Experience with Google's measurement products (e.g., Google Ads, Google Analytics, Firebase) and third-party platforms like Appsflyer, Branch, and Adjust.
Experience in statistical analysis and data visualization with SQL, R, or Python, with excellent problem-solving skills.
Experience presenting insights to executive stakeholders and collaborating in decision-making with excellent communication skills.
Knowledge of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.