Netflix Title Social Manager Marketing - Korea 

South Korea, Seoul 

836130358

We are hiring a Title Social Manager who possesses a strong background in social and digital marketing and a genuine passion for content and entertainment.

As part of the social marketing team, will oversee title-specific social marketing campaigns, from developing an integrated strategy for each title to executing these campaigns, aiming to maximize viewership by sparking social conversation around our titles among a global audience.

• Generate positive and impactful conversations around the title and cultivate a fandom for both the title and Netflix.

• Develop a holistic social marketing strategy for the title and execute the entire campaign - planning, execution, and measurement - based on title prioritization.

• Lead the creation of the complete package of title social marketing assets, which includes social editorials, talent shoots, bespoke content and more.

• Develop new and innovative social stunts, ranging from single content format to globally scaled campaigns, that will create impact and generate positive conversation among social audiences.

• Work alongside the social channel manager to develop a cutting-edge social media campaign strategy, based on a comprehensive understanding of social platforms and audiences.

• Lead export title social strategy for global audience by collaborating with global social teams to enhance the presence of Korean titles within Netflix's social ecosystem.

• Lead new campaign initiatives that can enhance the social title campaign impact.

• Collaborate with internal stakeholders, including the Film and Series marketing, Publicity, and event teams, to develop a holistic campaign strategy.

• Communicate with external stakeholders including showrunners, business partners, and agencies.

• Has a minimum of 10+ years of experience in the social, digital marketing team in agencies, start-up and consumer brands preferably entertainment and content industries.

• Has a proven track record in social marketing, including upscale digital campaigns that successfully create meaningful conversations both online and offline.

• Has a deep understanding of social platforms and experience in overall social marketing including community building, fan engaging campaign, influencer collaboration, social media platform collaboration (e.g. tiktok, ig, youtube, X etc), social assets creation and paid social campaigns.

• A true content enthusiast with deep passion and knowledge about entertainment. You're a content superfan eager to ignite excitement among members worldwide!

• Has an understanding of a comprehensive marketing strategy that encompasses all marketing communication functions, including PR, advertising, social, events, and more.

• A team player capable of engaging and collaborating with internal teams at Netflix.

• Has a data-driven ability to interpret insights and develop effective campaign strategies.

• Strong communication skills are essential, along with experience in managing needs and requirements from multiple stakeholders.

• Thrives in a fast-paced culture with a high tolerance for change and the ability to accomplish substantial amounts of work within tight timelines.

• Respect and understanding of Netflix culture.

• Skilled in collaborating agencies and coordinating workflows.

• Fluency in English and Korean.

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저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다