SAP Expectations Demand Management Expert / 

Germany, Baden-Württemberg 

835447686

This role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesn’t own reporting, it drives insight-based actions and works closely with RevOps/S&O to address reporting gaps and align on expectations. Additionally, it delivers insights to senior leadership, identifies new and creative top-of-the-funnel activities to generate more pipeline, and supports the adoption of a best-in-class top-of-the-funnel toolset.

Key Responsibilities & Focus Areas

1. Demand Generation Innovation & Enablement

2. Data Integrity & Insight Delivery

Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and delivers actionable reporting that converts numbers into strategic insights. It defines business requirements for reports and dashboards, partnering with RevOps/S&O to shape these tools while focusing on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps, challenge teams on areas for improvement, and guide data-driven decision-making.

3. High-Value Opportunity Intelligence (>€250K)

4. Source Attribution & Investment Strategy

5. Opportunity Quality, Governance & Risk Monitoring

Track discontinued and disqualified opportunities over €250K, analyzing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus on interpreting patterns to improve targeting, while data management responsibility lies with RevOps.

6. Loss Analysis & Conversion Bottlenecks

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We win with inclusion

Successful candidates might be required to undergo a background verification with an external vendor.