Netflix Ads Product Marketing Manager - LATAM 

Mexico, Mexico City, Mexico City 

829499355

Product Marketing Manager LATAM, Ads Marketing

Product Marketing has a key role in both product development and go-to-market strategies. You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative, partnering closely with our Global PMM team (based in the US). Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver.

Core Responsibilities:

• Extend the global PMM marketing team’s expertise and support to the regional sales teams and other cross functional teams. Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on our programmatic capabilities, and enhance existing offerings in close partnership with cross-functional stakeholders (ad product, marketplace operations, research, sales, UX, measurement, policy, etc).

• Be a trusted partner to regional xfn teams, including the product and sales teams, and assist in establishing a regional feedback loop that encompasses all necessary customer and market inputs to influence product development and positioning

• Identify and execute marketing needs to support ad products in the market (e.g.materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way.

• Identify areas of improvement in how PMM can better support the teams in regions, identify workflow improvements or other specific product marketing needs and propose solutions to better enable sales to drive revenue in market

• Work across the Global Ads Marketing teams to incorporate programmatic messaging across our narratives and marketing events and activations

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistentads narrative.

• Work closely with Global PMM team (based in US) to apply regional nuance and adjust strategy where needed to ensure positioning, value props, materials and broad marketplace campaigns meet each region or market’s unique needs

• Collaborate with Research teams to include audience and industry insights that caninform the development of new ad solution offerings and their positioning in the market.

• Be a key partner in relaying regional feedback, nuance, competitive intelligence and insights to the Global PMM team and other XFN teams to ensure our products and how we talk about them in market reflect global consistency with regional nuance

• Lean into other areas of the business, when needed, specifically across our Measurement products, to support our goal of enabling more ways for our advertisers to track and evaluate success

What We’re Looking For

• 7+ years experience in product marketing within the digital advertising and / or B2B Advertising space, with specific experience in bringing advertising products for agencies and brands to the market

• Experience in programmatic and the ad tech ecosystem, with familiarity around measurement partners and products that are being used to measure campaign success

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• High-level understanding of product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and eye towards using the 80/20 rule to address problems.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing