Salesforce EMEA Central Media Strategy Manager 

United Kingdom, England, London 

826356017

Job Category

Job Details

Key Responsibilities:

• Lead end-to-end acquisition strategyacross digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.

• Collaborate cross-functionallywith content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.

• Develop audience strategiesleveraging first- and third-party data, behavioral insights, and market segmentation.

• Create and manage forecasting and budget modelsto ensure efficient investment and scalable growth.

• Monitor and optimize campaignsin real time, using data to inform decisions and ensure ROI targets are met.

• Translate business priorities into actionable media plansand performance KPIs.

• Build testing roadmapsto validate creative, messaging, and targeting hypotheses.

• Stay current on industry trendsand emerging technologies to maintain a competitive edge.

Qualifications:

• 5+ years of experience in digital marketing with a focus on paid media acquisition.

• Proven track record of driving revenue and business outcomes through paid media.

• Deep understanding of customer journey mapping, audience targeting, and performance analytics.

• Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.

• Strong cross-functional collaboration and communication skills.

• Experience managing budgets and developing accurate forecasts.

• Strategic mindset with hands-on ability to execute and optimize campaigns.

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